Pwani Oil Products, a leading manufacturer in the region, operates a modern state-of-the-art factory at Jomvu, Mombasa, with a capacity to refine over 620 metric tonnes of oil per day, prepared to the highest international standards. Additionally, our new production facility at Kikambala has significantly impacted the washing and cleaning industry with excellent laundry and bathing soaps of the highest quality. We strive daily to be seen as an organization that 'refines lives' by consistently manufacturing premium quality products that offer great value. Pwani Oil Products has helped consumers enjoy their lives, confidently facilitating them to cook healthy and wash hygienically. All Pwani Oil Products are certified by KEBS and HALAL, and we are a proud member of the UN Global Compact.
We are currently seeking a Head of Marketing to join our team. This is a full-time position requiring a Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred), along with a professional certificate and membership with the MSK.
Key Responsibilities:
Develop and execute marketing strategies across traditional trade, modern trade, and export markets. Drive market research, consumer insights, and competitive intelligence to identify growth opportunities. Lead product launches, branding, and promotional campaigns, including the launch of Pwani's new cosmetics line. Build strong relationships with customers, distributors, partners, media, and other key stakeholders. Lead digital marketing, media buying, and integrated communications to maximize brand visibility and ROI. Manage the marketing budget and use data-driven insights to optimize campaign performance. Partner with Sales, R&D, Operations, and other functions to align marketing with business objectives. Lead, mentor, and develop a high-performing marketing team. Represent the company externally and strengthen its brand reputation through effective corporate communications.
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Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred). Membership with the MSK. 15 years' experience in senior commercial leadership within the FMCG or related industry, with exposure to traditional markets, modern trade, export, and marketing. Proven track record of brand growth and market share growth. Proven marketing leadership experience within the consumer goods industry.
Method of Application:
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