BI
Associate Manager, Shavers & Lighters, Trade Marketing at BIC Nigeria
CDIil y a 2 mois
Job Description
Lagos
CDI
Your safety comes first — read before you go. Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
Associate Manager, Stationery, Trade Marketing
BIC® products are known and appreciated all over the world for their quality, affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands, present in 3.2 million retail outlets, in more than 160 countries. As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team. We are recruiting to fill the position below:
Job Title: Associate Manager, Stationery, Trade Marketing
Location: Lagos
Employment Type: Full-Time
Main Responsibilities / Tasks
Trade Marketing Strategy & Planning: Build and implement annual Trade Marketing plans by category, channel and customer, aligned with cluster growth objectives and the stationeries acceleration priority in Nigeria. Translate global and regional brand strategies into locally relevant trade initiatives that drive penetration, distribution, visibility and demand growth. Adapt plans to Nigerian market specificities: traditional trade dominance, wholesalers, sub-distributors and emerging channels. Identify growth opportunities to recruit new consumers and increase category penetration: assortment recommendations, visibility programs and channel activation.
Distributor Management & Capability building: Act as the distributor’s primary counterpart for all Marketing matters (activation plans, POSM, merchandising, trade programs), in coordination with the Business Development Manager, who owns the commercial relationship. Build strong relationships and ensure alignment on priorities, execution standards and business objectives. Build distributor marketing and merchandising capabilities through training and best-practice.
In-store Execution Excellence: Define and deploy merchandising and visibility guidelines across channels; ensure best-in-class execution of trade initiatives (POSM, activations, promotions). Monitor execution quality, improve shopper conversion at POS, take corrective actions where needed.
Budget & Performance Management: Manage Trade Marketing budgets with optimal allocation of resources, tracking ROI and continuously improving trade spend efficiency and execution effectiveness. Track performance of trade initiatives through relevant KPIs and recommend corrective actions.
Cross-functional Collaboration: Monitor and analyze market, customer, competitor and shopper data (incl. Nielsen where available) to generate actionable insights. Work closely with Marketing, Sales and Supply teams to ensure alignment of plans and priorities. Share market insights, consumer and customer understanding, execution feedback and best practices with regional teams.
Price Monitoring and Market Intelligence Gathering: Conduct regular store visits, market walks, distributor check to capture competitor shelf price, promo price and trade offers. Share ad-hoc, monthly value chain analysis by channel and competitive activities reports with local management team. Translate data into what we should do in trade.
Key Performance Indicators
Sales Growth in line with company’s Rolling Forecast for the region. Volume & Value Market Share as per targets (when tracked). Numeric and Weighted Distribution across priority channels. On time In Full Marketing plans executions, with results and ROI as per plan, and in compliance with brand standards. Spend within approved budget with phasing respected quarterly. In-store execution quality and activation effectiveness with measurable uplift from plans.
Qualifications and Experience
Education: University Degree in Marketing, Business, Engineering or equivalent.
Experience: Min 5 years of trade marketing experience in an FMCG company. Experience in multi-market or distributor-led environment including Egypt is a strong asset.
Languages: Fluent in English, written and spoken.
Tools: Proficient in MS Office, intermediate/advanced Excel and PowerPoint.
Finance/RGM: Exposure to merchandising, animation and POSM agencies / suppliers. Familiarity with Revenue Growth Management principles, and prior experience in sales or account management with agencies is also valuable.
Application Closing Date: Not Specified.
---
[Click the Apply button below to apply, and Create my CV to build a CV tailored to this offer, professionally]
Ready to apply?
Create a CV tailored to this offer
You are recruiting?
Find candidates on TAF4ALL🚀 Boost your application
Stand out with a professional CV and a personalized cover letter generated by AI in 3 minutes. 9 Marketing position(s) posted this week in Nigeria.
🇨🇦
Canadian employers are also recruiting in Africa
Real offers from Canadian employers who are explicitly looking for candidates outside Canada. No agency, no fees — you apply yourself.
Expert Application Advice
When tailoring your CV for BIC Nigeria, don’t just list duties—highlight how you exceeded targets. For les compétences demandées dans l'annonce, show a clear result, like “increased client retention by 20%.” This proves you deliver real impact, not just effort.
Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.
Sales KPIs — Revenue generated, portfolio growth, quota attainment (%): these 3 metrics are mandatory in senior interviews. Also prepare your 100-day plan — sales directors who arrive with a plan are consistently perceived as more credible.
🎯 Make your application ATS-ready
ATS (Applicant Tracking Systems) are the software recruiters use to automatically filter CVs before any human reads them. Our CV builder is specifically designed to pass these filters — and it takes under 3 minutes.
Create my ATS CV → Career advice powered by Taf4All
Your safety comes first — read before you go
Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
- •Never pay any amount of money — for a file, a training, a uniform, or an interview. A real employer never asks the candidate to pay.
- •Never send a photo of your ID card, passport, or banking details before you have physically verified the employer exists.
- •Always meet in a public place, during the day — never an isolated address, a private home, or a location you cannot verify in advance.
- •Tell a relative or friend exactly where you are going, with whom, and at what time — and share your live location if possible.
- •Search the company name online before going: a real business has a trace (website, reviews, other employees, an official address).
- •A salary that is far above the market rate for the position and the city is a red flag — be extra cautious.