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Senior Lifecycle Manager - Tatu City Limited
Tatu City Limited, a project of Rendeavour, Africa's largest urban land developer with over 30,000 acres of visionary projects in the growth trajectories of large cities in Kenya, Ghana, Nigeria, Zambia and Democratic Republic of Congo, is seeking a Senior Lifecycle Manager. Rendeavour's vision goes beyond alleviating what is a self-evident problem - that of stifling urban congestion and a dearth of quality housing and commercial property in Africa. Rather, we aim to help create the infrastructure - the living and working spaces, communities, schools and hospitals - that will help sustain and accelerate Africa's economic growth, meet the aspirations of Africa's burgeoning middle classes, and serve as a catalyst for further urban development.
Job Type: Full Time
Qualification: BA/BSc/HND
Job Field: Product Management
Responsibilities:
Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty.
Build high-impact journeys across email, push, SMS,
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