Demand Planner at Guinness

Demand Planner at Guinness

Supply Chain & Manufacturing is where our brands are made, moved and delivered to the world. With over half of our people working across more than 100 sites, this is a complex, large-scale operation that brings together production, logistics, engineering and supplier partnerships. It's fast-paced and hands-on, with teams working together to ensure quality, efficiency and sustainability at every stage. From sourcing ingredients to getting products into customers' hands, you'll play a role in delivering the brands people know and love.

Context/Scope: East African Breweries PLC (EABL) is East Africa's leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company. EABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group's diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors. EABL operates within a multi-cultural, multinational, multi-currency environment, dealing with various regulatory, tax and compliance requirements. EABL is a Public Listed Company (Plc) listed on the Securities/Stock Exchange in Kenya, Uganda and Tanzania.

About the role: The Demand Planner coordinates all SAP APO statistical forecasting and data integrity activities. The planner will create baseline forecast models to support the monthly S&OP process. The demand planner will own and drive statistical forecast accuracy performance to achieve targets. They will collaborate with the DP Business Partner on history adjustments to drive robust statistical forecasts. The demand planner is responsible for data integrity, ensuring that the weekly forecast sent to Supply is applied to the accurate sku/location.

Role Responsibilities:

Generate and maintain a rolling 18-month baseline statistical demand forecast. Own the statistical forecast, partnering with the Demand Manager and DP Business Partner to monitor and highlight deviations from shipment and depletion trends. Use APO as the primary forecasting tool, ensuring accurate system usage, parameter maintenance, and master data integrity (e.g., CVC creation, disaggregation factors, attributes). Maintain and optimise statistical models by selecting best-fit parameters, analysing outliers, and applying corrections. Collaborate with the DP Business Partner on forecast history cleansing, documenting all adjustments and assumptions (e.g., market trends, seasonality, promotions). Support scenario planning for promotions, innovations, and major market events (e.g., economic or regulatory changes) using statistical analysis. Deliver reports, insights, and recommendations to stakeholders to maximise the value and adoption of the baseline forecast. Contribute to S&OP/IBP processes by providing key inputs, participating in alignment discussions, and supporting consensus forecast development where required. Review and challenge inputs to long-term planning and AOP, using historical trends to validate growth assumptions. Partner with Demand Business Partners to conduct root cause analysis of forecast errors, driving corrective actions and continuous improvement in forecast accuracy and bias. Continuously enhance forecasting capabilities by testing and implementing new models, adopting standard methodologies, and supporting system development initiatives.

Experience / skills required:

Skills and Capabilities: Baseline understanding of the end-to-end Supply Chain Planning processes; Supply Planning, Distribution Requirements Planning, Inventory Planning, Conversion, Logistics, Procurement and Customer Service. Demonstrated proficiency in statistics and/or forecasting methodologies with an understanding of their financial and operational impacts. Strong analytical, organizational and decision making skills. Good communication skills – verbal, written and presentation. Proficient in MS applications e.g. Excel, Word, PowerPoint, Access, Outlook.

Experience: 4 years' experience working within the Demand and/or Supply Chain Planning process; Consumer Packaged Goods Industry preferred. Experience with advanced planning software with Supply Planning (SAP APO system and Business Intelligence/BW).

Qualifications: Bachelor's degree or equivalent experience in appropriate supply chain, mathematical, engineering, or business degree. APICS CPIM / CSCP or equivalent desirable.

Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere and crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We adopt diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of crafting the next generation of celebrations for consumers around the world.

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