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Poste : Category Lead – Marketing (Hygiene/Beverages/Food+Snacks)
Contexte : MSVL Group est un prestataire de services de recrutement, conseil RH et formation professionnelle, avec plus de 10 ans d'expérience en Afrique, en Inde et au Moyen-Orient. Nous sommes spécialisés dans le sourcing de talents, du niveau débutant aux postes de direction, et proposons des solutions RH sur mesure alignées sur les objectifs commerciaux de nos clients.
Missions :
Développer et exécuter des stratégies marketing par catégorie alignées sur les objectifs de croissance de l'entreprise.
Diriger le positionnement de la marque et réaliser des campagnes ATL, BTL, digitales et de trade marketing.
Animer les activations en magasin et collaborer avec les équipes commerciales et RTM pour améliorer la visibilité des produits et la performance sur le marché.
Soutenir les lancements de nouveaux produits et le développement du portefeuille grâce à une collaboration transversale.
Suivre la performance des catégories, les parts de marché, les prix, les promotions et le ROI marketing.
Préparer des revues d'activité et exploiter les insights consommateurs pour favoriser l'amélioration continue.**
**
Diplôme de Bachelor en Marketing, Administration des Affaires ou domaine connexe.
Certification CIM, MBA ou autre qualification professionnelle en marketing (un atout).
5 à 8 ans d'expérience en marketing FMCG, dont au moins 3 ans en gestion de marque ou de catégorie.
Expérience dans les secteurs de l'Hygiène, des Boissons, ou de l'Alimentation & Snacks (fortement souhaitée).
Bonne compréhension des canaux de distribution traditionnels et modernes, ainsi que du trade marketing.
Expérience avérée dans l'élaboration de stratégies marketing, la gestion de budgets, d'agences et de projets transversaux.
Solides compétences analytiques, de communication, de gestion des parties prenantes et de prise de décision commerciale.
Connaissance de la stratégie de prix, de la gestion de portefeuille, des outils BI, des plateformes de marketing digital et de SAP S/4HANA (un atout).
[Click the Apply button below to apply, and Create my CV to build a CV tailored to this offer, professionally]
Technical proficiency — MSVL Group requires hands-on mastery of SAP. Don't just list them: describe a concrete project where you used them and the outcome delivered.
Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.
Field metrics — Prepare your real impact data: populations served, water access rates improved, WASH funds coordinated. Humanitarian recruiters cross-check figures with your former supervisors.
🎯 Make your application ATS-ready
ATS (Applicant Tracking Systems) are the software recruiters use to automatically filter CVs before any human reads them. Our CV builder is specifically designed to pass these filters — and it takes under 3 minutes.
Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
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•A salary that is far above the market rate for the position and the city is a red flag — be extra cautious.
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