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Heritage Foods Kenya Limited, a Kenyan company specializing in the manufacture of dog food, is recruiting a National Sales & Marketing Manager to drive its commercial operations in Kenya and the East African region.
Contract type: Full-time, on-site.
Education level: Minimum Bachelor's degree (Bac+3), MBA appreciated.
About Heritage Foods Ltd
Heritage Foods Ltd is a leading manufacturer committed to providing high-quality products while fostering innovation, customer satisfaction, and sustainable business growth. As part of our expansion strategy, we are seeking a dynamic, results-oriented, and visionary National Sales & Marketing Manager to lead our commercial operations across Kenya and the East African region.
Key Responsibilities
The successful candidate will report directly to the Managing Director and will be responsible for:
Developing and executing the national sales and marketing strategy in alignment with the overall company objectives.
Driving sustainable revenue growth, profitability, customer acquisition, and market share expansion.
Leading, coaching, mentoring, and developing a high-performing sales and marketing team.
Building and managing strong relationships with distributors, wholesalers, retailers, supermarkets, institutional clients, and other key accounts.
Developing and implementing effective strategies for modern trade and traditional trade.
Identifying, evaluating, and seizing new business opportunities, partnerships, and market expansion initiatives.
Leading product launches, brand positioning, trade marketing, merchandising, promotional campaigns, and customer engagement activities.
Overseeing digital marketing initiatives, e-commerce growth, SEO, social media strategy, and online brand visibility.
Monitoring market trends, customer insights, pricing, and competitor activities to support strategic decision-making.
Preparing and managing departmental budgets, sales forecasts, performance dashboards, and commercial reports.
Collaborating with Production, Finance, Supply Chain, Procurement, and other departments to ensure the achievement of company goals.
Promoting a culture of accountability, innovation, customer focus, and continuous improvement.
Ensuring effective sales planning, distribution channel optimization, and distributor performance management.
Providing accurate sales forecasts and commercial performance analysis to senior management.
Candidate Profile
Education: Bachelor's degree in Marketing, Business Administration, Animal Nutrition, Veterinary Sciences, or a related field. An MBA will be an added advantage. Professional membership in a relevant body is desirable. Valid driver's license.
Experience: Minimum of five (5) years of experience in a senior Sales and Marketing management position. Experience in FMCG, Animal Nutrition, Animal Feed, Fab
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Never pay for any notarisation, certificate or assessment as part of any recruitment process. When in doubt, contact us Heritage Foods Kenya Limited is a Kenyan based company that specializes in manufacturing dog food. Read more about this company National Sales & Marketing Manager Job Type Full Time , Onsite Qualification BA/BSc/HND , MBA/MSc/MA
Job Field Sales and Business Development About Heritage Foods Ltd Heritage Foods Ltd is a leading manufacturer committed to delivering high-quality products while driving innovation, customer satisfaction, and sustainable business growth. As part of our expansion strategy, we are seeking a dynamic, results-oriented, and visionary National Sales & Marketing Manager to spearhead our commercial operations across Kenya and the East African region. Reporting directly to the General Manager, the successful candidate will be responsible for developing and implementing commercial strategies that drive revenue growth, strengthen market leadership, expand distribution networks, and build sustainable customer relationships. Key Responsibilities The successful candidate will: Develop and execute the company's national sales and marketing strategy aligned with overall business objectives. Drive sustainable revenue growth, profitability, customer acquisition, and market share expansion. Lead, coach, mentor, and develop a high-performing Sales and Marketing team. Establish and manage strong relationships with distributors, wholesalers, retailers, supermarkets, institutional customers, and other key accounts. Develop and implement effective Modern Trade and General Trade strategies. Identify, evaluate, and pursue new business opportunities, partnerships, and market expansion initiatives. Lead product launches, brand positioning, trade marketing, merchandising, promotional campaigns, and customer engagement activities. Oversee digital marketing initiatives, e-commerce growth, SEO, social media strategy, and online brand visibility. Monitor market trends, customer insights, pricing, and competitor activities to support strategic decision-making. Prepare and manage departmental budgets, sales forecasts, performance dashboards, and commercial reports. Work collaboratively with Production, Finance, Supply Chain, Procurement, and other departments to ensure achievement of company objectives. Promote a culture of accountability, innovation, customer focus, and continuous improvement. Ensure effective sales planning, route-to-market optimization, and distributor performance management. Deliver accurate sales forecasts and business performance analysis to senior management.
Bachelor's Degree in Marketing, Business Administration, Animal Nutrition, Veterinary Science, or a related field. MBA will be an added advantage. Professional membership in a relevant professional body is desirable. Valid driving licence. Experience Minimum of five (5) years' experience in a senior Sales & Marketing leadership position. Experience within FMCG, Animal Nutrition, Animal Feed, Manufacturing, Agribusiness, or a related industry is highly preferred. Demonstrated success in: Sales & Business Development Commercial Strategy Brand & Product Marketing Trade Marketing & Merchandising Digital Marketing & E-commerce Financial & Commercial Acumen
Negotiation & Influencing Skills Customer Relationship Management Distributor & Key Account Management Data Analysis & Business Reporting Excellent Communication & Presentation Skills Leadership, Coaching & Talent Development High Integrity and Results Orientation Why Join Heritage Foods Ltd? This is an exciting opportunity to join one of Kenya's growing manufacturing companies where your leadership will directly contribute to business growth, market expansion, and commercial excellence. We offer a dynamic work environment, opportunities for professional growth, and the chance to make a lasting impact within the FMCG and Animal Nutrition industry Check how your CV aligns with this job Method of Application Qualified and interested candidates are invited to submit: A detailed Curriculum Vitae (CV) A Cover Letter
Email: info@heritagefoods.co.ke Subject Line: Application – National Sales & Marketing Manager Application Deadline: 31st July 2026 Close of Business (5:00 p.m.) Only shortlisted candidates will be contacted. Heritage Foods Ltd is an Equal Opportunity Employer committed to attracting, developing, and retaining exceptional talent. Build your CV for free. Download in different templates. Pour postuler a cette offre, cliquez sur le bouton "Postuler" afin d'acceder aux coordonnees du recruteur (email et/ou telephone).
Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
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