PERMANENT CONTRACT2 months ago

HEAD OF MARKETING

JobPilot
Accra (Ghana)
Salary 0

Job Description

HEAD OF MARKETING

  • Vacancies In Ghana

Job Details

Job Details

HEAD OF MARKETING

A reputable company

Ghana

Full Time

Expired

Job Description: The Head of Marketing will drive customer acquisition, brand positioning, and revenue growth through data-driven strategies. The role focuses on increasing product adoption, improving conversion rates, and supporting overall business profitability within the fintech and SME space.

Key Responsibilities: 

  • Develop and execute growth marketing strategies aligned with revenue targets

  • Lead customer acquisition across digital, partnerships, and referral channels

  • Manage brand positioning, campaigns, and PR initiatives

  • Oversee digital marketing (paid ads, SEO, website performance, CRM, email marketing)

  • Drive product marketing and go-to-market strategies

  • Conduct market research and identify growth opportunities

  • Lead and manage the marketing team and external partners

Requirements:

  • Experience in SaaS or fintech marketing (SME focus preferred)

  • Strong digital marketing and performance analytics skills

  • Proven track record in customer acquisition and conversion optimization

  • Analytical, data-driven mindset

  • Strong leadership and communication skills

Salary

0 -

0 GHS

Monthly based

Location

Accra, Greater Accra Region, Ghana

Job Overview

Job Posted:

1 month ago

Job Type

Full Time

Job Role

Education

Bachelor Degree

Experience

5 - 10 Years

Slots...

1

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Location

Accra, Greater Accra Region, Ghana

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Job: Job Title

Job Details

  • Country : Ghana
  • City : Greater Accra Region, Ghana
  • Contract Type : Permanent Contract
  • Compensation : Salary 0

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Expert Application Advice

Degree requirement — JobPilot specifies a bachelor degree: if yours is from a related field, compensate with highly targeted field experience proving your competence in the exact domain.

Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.

Sales KPIs — Revenue generated, portfolio growth, quota attainment (%): these 3 metrics are mandatory in senior interviews. Also prepare your 100-day plan — sales directors who arrive with a plan are consistently perceived as more credible.

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