HEAD OF MARKETING

Job Description: The Head of Marketing will drive customer acquisition, brand positioning, and revenue growth through data-driven strategies. The role focuses on increasing product adoption, improving conversion rates, and supporting overall business profitability within the fintech and SME space. Key Responsibilities: • Develop and execute growth marketing strategies aligned with revenue targets • Lead customer acquisition across digital, partnerships, and referral channels • Manage brand positioning, campaigns, and PR initiatives • Oversee digital marketing (paid ads, SEO, website performance, CRM, email marketing) • Drive product marketing and go-to-market strategies • Conduct market research and identify growth opportunities • Lead and manage the marketing team and external partners • Experience in SaaS or fintech marketing (SME focus preferred) • Strong digital marketing and performance analytics skills • Proven track record in customer acquisition and conversion optimization • Analytical, data-driven mindset • Strong leadership and communication skills