SAASA B2E is looking for a Commercial Director (1 000 000 Fcfa)

SAASA B2E is looking for a Commercial Director (1 000 000 Fcfa) Industry: FMCG Main objectives: The Commercial Manager translates the Company's overarching strategic directives into actionable field-level sales operations, drives revenue generation, and oversees the sales workforce while guaranteeing the successful operational rollout of the commercial plan. Key responsibilities and tasks: Market research:

• Conceive innovative sales tactics, orchestrate regional promotional activities, and uncover fresh prospective accounts;
• Keep abreast of market dynamics and compile data on competitive offerings;
• Design marketing and sales roadmaps aimed at fulfilling established performance goals;
• Scrutinise intelligence gathered on rival brands;
• Monitor shifts in competitors' pricing structures;
• Carry out frequent assessments of pricing patterns for both current and upcoming products in the target market, and assist the Chinese team in establishing suitable local retail prices;
• Conduct continuous analysis of sectoral movements, client behaviour and market evolution to better align strategy with on-the-ground realities;
• Establish meaningful Key Performance Indicators (KPIs) to effectively measure team performance;
• Supervise inventory, sales results and product dissemination through quantitative tracking and data oversight;
• Supply professional analytical findings and operational suggestions to enhance customer care;

Ensure seamless exchanges with principal downstream clients in the territory to surface concerns and requirements, facilitating rapid intervention and contributing to sales acceleration and improved customer retention. Account management:

• Set appropriate Key Performance Indicators (KPIs) to efficiently assess team advancement;
• Manage stock holdings, sales outputs and product reach through numerical analysis and record administration;
• Furnish expert diagnostic outputs and management counsel for service quality improvement;
• Preserve effective dialogue with core downstream partners in the region to pinpoint challenges and aspirations, enabling timely resolution and fostering turnover growth and client satisfaction. Market expansion and project development:
• Champion the promotion and dissemination of the Company's product lines;
• Travel throughout the assigned zone to cultivate new commercial relationships;
• Achieve full command of the Company's operational platforms and commercial methodologies to secure sustained efficiency improvements;
• Accumulate field intelligence and produce thorough market assessment documents. Team management:
• Establish individual sales quotas for each team member;
• Define suitable Key Performance Indicators (KPIs) to monitor team achievements accurately;
• Mentor team members in lead generation, selling techniques and negotiation approaches;
• Arrange and direct the execution of prospecting schedules and commercial campaigns;
• Nurture a constructive group dynamic and equitable workplace culture, ensuring even-handed treatment across all personnel. Profile:

Comprehensive understanding of the Cameroonian FMCG marketplace;

• Demonstrated strength in deal-making and persuasive communication;
• Working knowledge of office applications and sales monitoring systems;
• Clear understanding of the FMCG distribution landscape;
• Expertise in customer relationship management tools and approaches. Interpersonal skills:
• Superior communication skills and empathetic listening;
• Discipline, self-reliance and a forward-thinking attitude;
• Proven organisational and managerial scheduling abilities;

Autres informations

• Skill in balancing diverse tasks within a lively, demanding environment;
• Discerning analytical mindset and sound judgement;
• Broad strategic perspective combined with a drive for tangible outcomes. Salary: 1,000,000 - 1,500,000 CFA Qualifications:

Formation / Diplômes

• Education: Minimum BAC +3 in Marketing, International Trade, Sales and Commercial Negotiation, or a related subject.

Expérience

• Experience: Minimum 10 years within the FMCG sector. To apply: Forward a current CV to: [Click the Apply button below to apply, and Create my CV to build a CV tailored to this offer, professionally] , quoting the subject : Commercial Director-Douala.

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