Manager - Customer Value Management Commercial.Marketing

Mission

Drive and Manage End to End MTN Cameroon’s Customer Value Management governance & commercial strategy, campaigns, and projects for within the Marketing environment. Co-ordinate Marketing BTL campaigns effectiveness using customer intelligence/Analytics to execute end-to-end (plan, test, execute, measure and refine) programs to deliver increased customer Value, Retentions and Loyalty.

About us:

We at MTN Cameroon are a purpose and value-led organization.

At MTN Cameroon we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals.

Our values dubbed, LIVE Y’ello, are the cornerstone of our culture.

Lead with Care

Can-do with Integrity

Collaborate with Agility

Serve with Respect

Act with Inclusion

Education / Business Degree

Bachelor or Masters in marketing, Economics, Information Technology or Statistics.

Commercial experience and understanding (Ability to deliver commercial value)

Fluent in French and English

Work Experience

Minimum 3 years Experience in market basket Analysis, Value management or customer retention and loyalty At least 2 years Marketing experience Telecommunication experience is an added advantage Commercial experience and understanding (Ability to deliver commercial value) Project Management experience Knowledge of Consumer behavior and segmentation Knowledge of Pricing methodology, pricing sensitivity, marginal analysis & cost analysis

Competencies

Knowledge

A broad understanding of the MTN business A thorough understanding of mobile technologies and trends Familiar with MTN products and services Mobile Technical Systems knowledge Product Development knowledge A sound knowledge of mobile telecommunications and related legislation, etc. An understanding of the principles of effective marketing processes and principles of segmentation Strong Knowledge in Campaign Management and CRM tools (Flytxt is an added advantage) In-depth knowledge in using All Microsoft applications specially for data analysis

Skills

Organizational and coordination skills Strong Knowledge in Campaign Management and CRM tools (Flytxt is an added advantage) Advanced segmentation techniques/Clustering and profiling Data mining/predictive analytics/Scoring techniques/Machine learning Excellent Analytical skills Task orientated with attention to detail Business and Strategic acumen Self-motivated and Decisive Time management, specifically the ability to prioritize Relationship skills Advanced use of MS Office tools especially MS Excel. Ability to work in a matrix environment. Ability to drive several CVM campaigns in parallel and support overall campaign management design Well integrated in performance improvement activities

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