GR
Responsable Communication & Marketing Digital -réf:RCMD
CDIabout 1 month ago
Job Description
Antananarivo
CDI
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Automatically translated from French. View the original offer
Make the Group a visible and credible reference in Madagascar and internationally, by transforming the communication of each of its brands into concrete and measurable results: development of reservations for the hotel activity, increase of registrations for private university, generation of qualified prospects for export activities and valorization of the different productions of the Group. The Communication & Digital Marketing Manager guarantees the consistency of the image and positioning of the Group and its various entities. He/she designs, plans, coordinates, produces or has produced, disseminates and measures all communication actions, from the definition of the strategy to the daily animation of the different channels.
Main duties
Develop and strengthen the image, visibility and notoriety of the Group and its various entities, in Madagascar and internationally, ensuring a coherent, professional communication and oriented towards the objectives of development of its activities.
Candidate profile
Education / Qualifications
Bac+5 in communication, marketing, journalism, business or equivalent training.
Experience
Minimum 5 years of experience in communication, ideally with experience on several brands, activities or subsidiaries. Experience in B2B communication, export, hospitality, higher education or agri-food is an asset. Good knowledge of social networks and digital tools: Facebook/Meta Business Suite, LinkedIn, Instagram, TikTok, Google Ads. Mastery of graphic design tools and content: Canva, Adobe or equivalent; video editing skills are appreciated. Knowledge of SEO, website management and digital performance analysis. Excellent writing skills in French and Malagasy; professional English required. Strategic sense, autonomy, rigor, creativity, responsiveness and ability to manage several projects simultaneously. Ability to coordinate external service providers and work with several Group divisions or entities. NIM recruits: Head of Communication & Digital Marketing, CDI, at AnkorondranoAntananarivo, Madagascar. Expected profile: Bac+5 minimum. Duties Develop and strengthen the image, visibility and notoriety of the Group and its various entities, in Madagascar and internationally, ensuring a coherent, professional communication and oriented towards the objectives of development of its activities. Candidate profile Bac+5 in communication, marketing, journalism, business or equivalent training. Minimum 5 years of experience in communication, ideally with experience on several brands, activities or subsidiaries. Experience in B2B communication, export, hospitality, higher education or agri-food is an asset. Good knowledge of social networks and digital tools: Facebook/Meta Business Suite, LinkedIn, Instagram, TikTok, Google Ads. Mastery of graphic design tools and content: Canva, Adobe or equivalent; video editing skills are appreciated. Knowledge of SEO, website management and digital performance analysis. Excellent writing skills in French and Malagasy; professional English required. Strategic sense, autonomy, rigor, creativity, responsiveness and ability to manage several projects simultaneously. Ability to coordinate external service providers and work with several Group divisions or entities.
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