SA
Marketing Manager
CDI6 months ago
Job Description
Douala
CDI
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Automatically translated from French. View the original offer
Your mission You are responsible for the growth of Neero: awareness, acquisition and activation. We set you quantified objectives: new active customers (who pay with their card), cost per active customer, volume of payment by card and reputation. The strategy and actions to reach them, you build them and drive them.
Responsibilities
Growth strategy Build the growth strategy: targets, channels, messages, budget, calendar. Translate the objectives into a prioritized action plan according to the expected impact. Implementation Get your hands on it at startup: campaigns, partnerships, field activations, content. It’s a player-coach role. Build a brand that speaks to Cameroonians, with campaigns that stand out. Controlling the budget Drive the marketing budget to yield: each channel is measured, cut or amplified according to its results. Measure the cost per active customer, not per installation or per print. Team Recruit and lead your team: an Acquisition Manager and a Retention & Lifecycle Manager. Set your goals and track your results each week. Collaboration Work with the product on everything that makes the application grow: sponsorship, onboarding, offers. Work with the Network Manager to make Neero points an acquisition channel. You are attached to the CEO. In your first 90 days, you make your diagnosis, validate your growth plan, launch the first campaigns and recruitments, and growth accelerates.
Candidate profile
Experience
- 6 to 10 years of marketing experience, including a significant part in a fintech, telecom operator or consumer application. You have already grown a customer base and you can prove it with numbers. You master digital acquisition (Meta, Google, TikTok, tracking) and you know what works on the ground in Cameroon. You drive by performance: cost of acquisition, conversion, retention. Not just by visibility. You have already recruited and grown a team. A financial product or card launch experience in Africa is an asset, as is a network of partners (media, influencers, agencies, communities). What we offer A high-impact role: your work is seen in the growth of the company every week. True autonomy: clear goals, a budget, and the freedom to choose how to achieve them. The ability to build the marketing function and your team from A to Z. Attractive fixed remuneration and a variable share linked to the achievement of objectives. A committed team, a culture of requirement and simplicity.
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Your safety comes first — read before you go
Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
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