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Company Description ZENO MUSIC is a dynamic music-focused company dedicated to promoting artists, producing engaging audio-visual content, and building meaningful connections with audiences across digital platforms. Based in Dar es Salaam, Tanzania, the company works at the intersection of music, culture, and technology to grow its brand presence and fan engagement. ZENO MUSIC collaborates with emerging and established talent, supporting them through creative marketing campaigns and strategic partnerships. The organization values innovation, collaboration, and data-informed decision-making to expand its reach locally and internationally. Role Description The Social Media Marketing Manager is a full-time, on-site role based in Dar es Salaam, Tanzania. This role is responsible for planning, executing, and optimizing social media campaigns across platforms such as Instagram, TikTok, Facebook, X, YouTube, and others relevant to the music industry. Daily tasks include developing content calendars, collaborating with creative teams on copy, visuals, and short-form video, publishing posts, and monitoring engagement. The Social Media Marketing Manager will analyze performance metrics, adjust strategies based on insights, manage community interactions, and respond to comments and messages to foster a strong online community. The role also involves coordinating with artists, partners, and internal stakeholders to ensure consistent brand messaging, support music releases, promote events, and drive audience growth and retention. Qualifications – Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing brand accounts and driving audience growth. – Candidates should possess excellent Communication skills, including clear written and verbal communication and the ability to collaborate with creative and technical teams. – Candidates should possess Content Strategy skills, including planning content calendars, aligning content with campaign goals, and tailoring messages for different platforms. – Candidates should possess Digital Marketing skills, including understanding analytics, paid social campaigns, audience targeting, and performance reporting. – Relevant experience in the music, entertainment, or creative industries is highly beneficial. – Proficiency with social media management and analytics tools (e.g., Meta Business Suite, TikTok analytics, YouTube Studio) is preferred. – Ability to work on-site in Dar es Salaam, manage multiple projects, and adapt quickly in a fast-paced environment. – A diploma or degree in Marketing, Communications, Media, or a related field, or equivalent practical experience, is an advantage.
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