CO

Marketing and Communications Manager

Confidential Company
📍 Dakar 🇸🇳CDI🗓️ 8 days ago

Job Description

Dakar
CDI

Your safety comes first — read before you go. Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.

Automatically translated from French. View the original offer

Marketing Manager Dakar

  • Full time

Job overview

A brand of the beauty and well-being sector, present at Dakar for several years. The position You build and drive the brand marketing strategy. You turn market opportunities into commercial offers, you bring them to life through brand channels, and you drive the team that executes them.

Location

This is not an execution position: you build the offer, the message and the allocation of means, you defend them before the management, and you are evaluated on the turnover and the commercial performance.

Main duties

Management of commercial activity

  • Build commercial offers: packs, bundles, promotional mechanics, price list
  • Arbiter launches and business calendar
  • Turn market intelligence and sourcing into concrete offers Communication and acquisition
  • Manage the communication plan, all channels
  • Manage media budget and optimize acquisition cost
  • Track campaign performance and adjust along the way CRM and Loyalty
  • Structuring and operating the customer base
  • Set up recovery, repurchase and loyalty scenarios
  • Increase customer value and frequency of purchase Team management

Other information

  • Coaching community managers and other marketing stakeholders
  • Set goals, validate action plans, monitor implementation
  • Produce marketing reporting to management

Candidate profile

Education / Qualifications

  • Higher education in marketing, commerce or communication (Bac+4/5)

Experience

  • Successful experience in campaign management
  • Mastery of digital marketing: social networks, online advertising, CRM
  • Demonstrated ability to manage a budget and report on quantified results
  • Experience in team coaching
  • Common French, essential Wolof, English appreciated
  • Experience in beauty, cosmetics or retail is a plus What will make the difference
  • We are looking for someone who reasons in terms of turnover, not the number of publications.
  • Who knows how to say no to an attractive but unprofitable idea? And who is able to build an offer from A to Z, from market intuition to the result at checkout. Salary Fixed salary according to profile and experience. After the trial period, a variable part indexed to the performance completes the fixed.

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Your safety comes first — read before you go

Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.

  • •Never pay any amount of money — for a file, a training, a uniform, or an interview. A real employer never asks the candidate to pay.
  • •Never send a photo of your ID card, passport, or banking details before you have physically verified the employer exists.
  • •Always meet in a public place, during the day — never an isolated address, a private home, or a location you cannot verify in advance.
  • •Tell a relative or friend exactly where you are going, with whom, and at what time — and share your live location if possible.
  • •Search the company name online before going: a real business has a trace (website, reviews, other employees, an official address).
  • •A salary that is far above the market rate for the position and the city is a red flag — be extra cautious.

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