Opportunity description:
A brand of the beauty and well-being sector, present at Dakar for several years.
The position
You build and drive the brand marketing strategy. You turn market opportunities into commercial offers, you bring them to life through brand channels, and you drive the team that executes them.
Location
This is not an execution position: you build the offer, the message and the allocation of means, you defend them before the management, and you are evaluated on the turnover and the commercial performance.
Main duties
Management of commercial activity
Build commercial offers: packs, bundles, promotional mechanics, price list
Arbiter launches and business calendar
Turn market intelligence and sourcing into concrete offers
Communication and acquisition
Manage the communication plan, all channels
Manage media budget and optimize acquisition cost
Track campaign performance and adjust along the way
CRM and Loyalty
Structuring and operating the customer base
Set up recovery, repurchase and loyalty scenarios
Increase customer value and frequency of purchase
Team management
Other information
Coaching community managers and other marketing stakeholders
Set goals, validate action plans, monitor implementation
Produce marketing reporting to management
Candidate profile
Education / Qualifications
Higher education in marketing, commerce or communication (Bac+4/5)
Experience
Successful experience in campaign management
Mastery of
Digital Marketing
: social media, online advertising, CRM
Demonstrated ability to manage a budget and report on quantified results
Experience in team coaching
Common French, essential Wolof, English appreciated
Experience in beauty, cosmetics or retail is a plus
What will make the difference
We are looking for someone who reasons in terms of turnover, not the number of publications.
Who knows how to say no to an attractive but unprofitable idea? And who is able to build an offer from A to Z, from market intuition to the result at checkout.
Salary
Fixed salary according to profile and experience. After the trial period, a variable part indexed to the performance completes the fixed.
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