Head of Office and School Supplies Products

A Product Manager (PM) specializing in office supplies and school is the conductor of a range of products (stylos, notebooks, calendars, light furniture, classification, etc.). Its main objective is to maximize the turnover and profitability of its catalogue by responding precisely to the needs of consumers (parents, students, professionals, companies). This is what we expect from him. structured by broad pillars of competence:

• 1. Management of seasonality and anticipation of trends The school supply market is hyper-seasonal, punctuated critically by the return of Classes (Back to School).
• Planning in advance: It must Designing the Year N Collections+1 from year N. A Back to School Failure can impact the company throughout the fiscal year. Trends Watch: Anticipate fashionable licenses (animated drawings, superheroes, influencers) for binders, diaries and notebooks.

Responsibilities

Eco-responsibility: integrating more and more sustainable criteria (recycled materials, zero plastic, refillable products), This is a major expectation of today’s consumers.

• 2. Product strategy and life cycle
• Market Analysis: Study market shares, scrutinize the competition and analyse consumer panels (e.g. GfK). Construction of the range: Arbitrator between high-margin products (design accessories, licenses) and essential volumes (basics such as notebooks or ballpoint pens). Rationalization of the catalogue: Deciding renewal of products or removal of obsolete or little references profitable.
• 3. Product development and sourcing (upstream)
• Drafting of the specifications: Define the technical specifications (weight of the paper, ergonomics of a cutting tool, resistance of a backpack). Collaboration with R&D and Sourcing: Working with engineers and buyers to source manufacturers (often Europe or Asia) by negotiating the best value for money. Conformity check: Make sure that the products comply with strict standards (including the safety of toys/supplies for young children, or environmental standards as FSC/PEFC for paper).
• 4. Operational Marketing and Marketing (Aval)
• Pricing strategy: Set the price positioning according to distribution channels (large areas, specialized stationery, B2B platforms like Amazon Business or Bruneau). Packaging and Merchandising: Designing attractive packaging and especially promotional displays or boxes for Gondola heads in supermarkets during the summer. Sales support tools: Create the catalogues (paper and digital), product sheets (optimized for SEO) on the web) and train sales teams. In summary

Candidate profile

This product manager is expected to have an analytical profile and creative, capable of managing the stress of a highly concentrated activity over a few months of the year, while demonstrating excellent inter-service coordination (purchases, logistics, design, sales management). Candidate profile

Education / Qualifications

• Bac +4 in Marketing, Commerce, Organization and Management
• 3 years experience in distribution and sales of school supply and office, product manager marketing Additional training: experiences in school supply and office product
• excellent initiative and creativity
• Ability to listen, negotiate and be persuasive Application Please

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