SO
CHEF DE PRODUITS FOURNITURES DE BUREAU ET SCOLAIRE -réf:CP
CDI3 days ago
Job Description
Tana
CDI
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Automatically translated from French. View the original offer
A Product Manager (PM) specializing in office and school supplies is the conductor of a range of products (stylos, notebooks, diaries, light furniture, grading, etc.). Its main objective is to maximize the turnover and profitability of its catalog by precisely meeting the needs of consumers (parents, students, professionals, companies). Here is what is expected of him concretely, structured by major pillars of competence:
- Management of seasonality and anticipation of trends The school supplies market is hyper-seasonal, critically paced by Back to School.
- Planning in advance: He must design the collections of year N+1 from year N. A failed return to school can impact the company throughout the financial year.
- Trend Watch: Anticipate trendy licenses (animated drawings, superheroes, influencers) for binders, diaries and notebooks.
Responsibilities
- Eco-responsibility: Integrating more and more sustainable criteria (recycled materials, zero plastic, rechargeable products), a major expectation of current consumers.
- Product strategy and life cycle
- Market Analysis: Study market shares, scrutinize competition and analyze consumer panels (e.g. GfK).
- Range construction: Arbiter between high-margin products (design accessories, licenses) and essential volume products (basics such as notebooks or ballpoint pens).
- Rationalization of the catalogue: Decide whether to renew products or remove obsolete or unprofitable references.
- Product development and sourcing (upstream)
- Drafting the specifications: Define the technical specificities (weight of the paper, ergonomics of a cutting tool, resistance of a backpack).
- Collaboration with R&D and Sourcing: Work with engineers and buyers to source manufacturers (often in Europe or Asia) by negotiating the best value for money.
- Compliance control: Ensure products meet strict standards (including toy safety/supplies for young children, or environmental standards such as FSC/PEFC for paper).
- Operational Marketing and Marketing (Aval)
- Pricing strategy: Set the price positioning according to distribution channels (large areas, specialized paper mills, B2B platforms such as Amazon Business or Bruneau).
- Packaging and Merchandising: Design attractive packaging and especially promotional displays or boxes for gondola heads in supermarkets during the summer.
- Sales support tools: Create catalogs (paper and digital), product sheets (optimized for SEO on the web) and train sales teams. In summary
Candidate profile
This product manager is expected to have an analytical and creative profile, able to manage the stress of a highly concentrated activity over a few months of the year, while demonstrating excellent inter-service coordination (purchasing, logistics, design, sales management).
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