Trade Marketing Officer

Dangote Cement CI S.A Recruiting an Trade Marketing Officer to strengthen the implementation of its marketing and sales strategy in the field.

Main duties

The incumbent implements Trade Marketing plans and activities in accordance with the company’s marketing strategy and business objectives. He plans and executes promotional campaigns, sales activations and initiatives to boost sales and strengthen the brand’s presence in the market.

He participates in the development and implementation of loyalty actions for distributors, retailers, artisans and other key players in the distribution network. It also contributes to the identification of new opportunities for commercial animation and sales development in different market segments.

Brand visibility and merchandising

It ensures the visibility and good presentation of Dangote Cement’s products and communication media in points of sale and other targeted commercial spaces. It ensures the deployment and follow-up of communication and promotion materials at the points of sale, in accordance with the brand’s guidelines. It monitors compliance with merchandising standards and identifies corrective actions needed to improve product visibility. Regular field visits allow him to assess the quality of execution of Trade Marketing activities and collect feedback from distributors and retailers.

Market analysis and competitive intelligence

The position involves collecting and analyzing information about the market, consumer trends, business practices and activities of competitors. It tracks promotional actions, prices, visibility initiatives and business strategies of competitors. It identifies market opportunities and factors that can influence demand, brand positioning and business performance. It makes recommendations based on field observations and analyses carried out in order to improve the effectiveness of Trade Marketing actions.

Performance monitoring and reporting

It tracks the performance of promotional campaigns, sales activations and other trade marketing initiatives using relevant performance indicators. It collects, consolidates and analyses data on the activities carried out, their coverage and results. It prepares periodic reports presenting the activities carried out, the results obtained, the difficulties encountered and recommendations for improvement. He monitors the budgets allocated to Trade Marketing activities, in collaboration with the relevant managers, and contributes to the evaluation of their effectiveness. It ensures the availability and reliability of information necessary for monitoring activities and decision-making.

Coordination of activities and management of partners

The Trade Marketing Officer works closely with the sales and marketing teams to ensure consistency between Trade Marketing actions and sales objectives. It coordinates activities with agencies, suppliers and other service providers involved in the execution of campaigns, promotions and commercial activations. He participates in the organization and coordination of commercial events, field animations and local initiatives with market players. It monitors the performance of external partners, lead times and quality of deliverables in accordance with defined needs. He or she shall perform any other duties assigned by the supervisor as part of his or her duties.

Candidate profile

The candidate must hold a Baccalaureate level diploma+3 to Bac+5 in Marketing, Commerce, Management or a related field. Must have at least five (5) years of professional experience in Trade Marketing, Operational Marketing or a similar position. Experience in the FMCG, building materials or cement industry is an asset. Practical experience in implementing sales activations, promotional campaigns, visibility actions and field performance monitoring is also expected.

Required skills

The position requires a good knowledge of the principles and practices of Trade Marketing and Operational Marketing, as well as a good understanding of distribution channels, market dynamics and business issues. The candidate must be able to plan, coordinate and track multiple activities simultaneously. It must have strong market analysis, performance monitoring and business data interpretation capabilities. A good command of reporting tools and office tools, including Microsoft Excel and PowerPoint, is required. The position requires good communication, negotiation and interpersonal skills, as well as the ability to work effectively with multidisciplinary teams, distributors and external service providers. The sense of organization, rigor, autonomy and orientation results are essential qualities. Finally, the candidate must be able to make regular trips in the field and ensure operational monitoring of activities.

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