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Automatically translated from French. View the original offer
Market Specialist — KEDA CAMERAON CERAMICS LTD (TWYFORD)
KEDA CAMEROON CERAMICS LTD (TWYFORD) is recruiting a Market Specialist for its Marketing department, attached to the Operational Marketing and Product Development sector, sub-branch Market Studies and Marketing Strategy. The post carries the code and is part of the Commercial Support Function family.
Missions and responsibilities
The Market Specialist guarantees the truth of the market and the consistency of the TWYFORD offer. Its mission is to analyze, anticipate and translate the needs of the Cameroonian market and CEMAC into concrete business opportunities for the KRIBI plant. He is the referent who verifies the authenticity of trends, ensures the relevance of product positioning and imposes rigor in the marketing strategy, in order to guarantee profitable growth and brand image of the Group.
In this capacity, he is responsible for controlling Showrooms: planning and coordinating monthly and one-off checks, ensuring the follow-up of results, training and accompanying teams on control standards and procedures. It monitors corrective actions by identifying deviations and ensuring the implementation of action plans. He manages new products by coordinating their launch, distribution and presentation in the Showrooms. He also manages the Marketing materials: inventory, distribution and follow-up of requests. Finally, it prepares weekly and monthly reports.
The three major responsibilities of the position
Technically, it guarantees the truth of the market and verifies the authenticity of the data before any decision; it collects, analyzes and certifies the data, prices and trends of tiles in Cameroon; it releases monthly the report on market trends.
In terms of management and leadership, he coordinates the Quality, Production and Commercial functions; he trains sellers on the Product argument and price positioning; he is the guardian of the corporate image by validly representing it in salons and among large customers.
Candidate profile
Training: Bac+4/5 in Marketing, Marketing and Sales, International Business, MBA option Market Studies/Strategic Marketing or Business School and more. Professional experience required: minimum 03 to 05 years in a similar position, preferably in the industrial sector (tiles, building materials). Perfectly bilingual: fluent English and fluent French. Other skills: good relational abilities, ability to learn quickly, rigor.
The desired profile requires excellent oral and written communication skills, good problem-solving skills, strong analytical and data processing skills, as well as a good ability to collaborate with sales, marketing and product teams. Proficiency in office tools such as Excel, Word and PowerPoint is required. The candidate must have already released at least two market studies that resulted in a product launch. He reports on the technical-strategic plan to the Marketing Department Manager.
Job conditions
Âge: under 35 years (18 to 35 years). Gender: Indifferent. Nationality: Cameroonian. Level of experience: intermediate, between 3 and 5 years. Minimum level of education: Master.
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