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Automatically translated from French. View the original offer
Within the framework of strengthening the marketing management of the SANIFER and KIBO brands, TALYS is looking for a Marketing Manager to define the marketing strategy of both brands, ensure their operational implementation and supervise the dedicated marketing teams.
Define and manage the marketing strategy of SANIFER and KIBO, in line with the business orientations of each brand Build and deploy the marketing plans of both brands, ensuring consistent positioning, targets and priorities Oversee the marketing teams dedicated to SANIFER and KIBO and support their upskilling Analyze markets and customer behaviors to guide marketing decisions Build, monitor and manage the marketing budget dedicated to both brands: planning, monitoring and analysis of return on investment Report on marketing performance (KPI, ROI, acquisition, loyalty, customer satisfaction) and make the necessary recommendations.
LAC +5 in Marketing, Business or related field
Minimum 7 years of marketing experience, including at least 4 years in a team management or marketing project coordination role Strong command of marketing strategy, segmentation, targeting, positioning and customer knowledge Good understanding of business, commercial and retail / distribution issues, ideally in a multi-brand environment Mastery of budget management, KPIs, ROI and marketing performance analysis Field profile, leadership, ability to structure and develop a team Spirit of analysis, autonomy, sense of priorities and communication TALYS recruits: 01 MANAGER MARKETING (H/F), CDI, in Antananarivo, Madagascar. Expected profile: Bac+5 minimum, 7 years of experience minimum. Duties Define and manage the marketing strategy of SANIFER and KIBO, in line with the business orientations of each brand Build and deploy the marketing plans of both brands, ensuring the consistency of positioning, targets and priorities Oversee the marketing teams dedicated to SANIFER and KIBO and support their skills development Analyze markets and customer behaviors in order to guide the marketing decisions Build, monitor and control the marketing budget dedicated to performance on both brands Candidate profile LAC +5 in Marketing, Business or related field Minimum 7 years of marketing experience, including at least 4 years in a team management or marketing project coordination role Strong command of marketing strategy, segmentation, targeting, positioning and customer knowledge Good understanding of business, commercial and retail / distribution issues, ideally in a multi-brand environment Mastery of budget management, KPIs, ROI and marketing performance analysis Field profile, leadership, ability to structure and develop a team Spirit of analysis, autonomy, sense of priorities and communication
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