Recruitment of a Marketing Specialist at TWYFORD Cameroon (M/F)

Recruitment of a Marketing Specialist (M/F) at TWYFORD Cameroon As part of the development of its activities, TWYFORD Cameroon, a company specialized in the manufacture and marketing of tiles, recruits a Marketing Specialist to strengthen its Marketing department. The successful candidate will be responsible for analyzing trends in the Cameroonian market and CEMAC area, identifying business opportunities and contributing to the development of the company’s products. He will also ensure the consistency of product positioning, compliance with marketing standards in showrooms and the implementation of business strategies that promote the growth of the company. The Marketing Specialist will work in collaboration with the Production, Quality and Commercial departments, under the supervision of the Head of the Marketing Department.

Main duties

• 1. Market research and marketing strategy Collect and analyze market data for tiles and building materials. Investigate consumer trends, prices and behaviour in Cameroon and CEMAC.

Education / Qualifications

Check the reliability of business information before making any decision. Identify opportunities for new product development and launch. Produce monthly reports on market trends.

• 2. Control and monitoring of showrooms Plan and coordinate monthly and punctual controls of showrooms. Verify compliance with product presentation and marketing standards. Identify anomalies and propose corrective measures. Monitor the implementation of improvement plans. Train teams on control procedures and standards.
• 3. Development and launch of new products Participate in defining the positioning of new products. Coordinate their launch and distribution in showrooms. Ensure their good presentation and commercial visibility. Collaborate with sales, technical and production teams.
• 4. Management of marketing materials To monitor the stocks of advertising and marketing materials. Organize their distribution to the sales teams. Meet the needs of different points of sale. Ensure the consistency of TWYFORD’s brand image.
• 5. Training and sales representation Train sellers on product characteristics and commercial arguments. Accompany the teams in the control of the tariff positioning. Represent the company at trade shows and with major customers. Contribute to the strengthening of awareness and brand image.
• 6. Reporting and performance monitoring Prepare weekly and monthly reports. Analyze the results of marketing actions. Provide recommendations to improve business performance.

Candidate profile

Education and experience Hold a BAC degree+4/5 in Marketing, Marketing and Sales, International Business or equivalent field. An MBA specializing in market research or strategic marketing, or a business school diploma, is accepted.

Experience

3 to 5 years of professional experience in a similar position. Experience in the industrial sector, especially tiles and building materials, is preferred. Have already conducted at least two market studies that led to the launch of products. Êof Cameroonian nationality. Be under 35 years of age. Technical skills Excellent knowledge of market research and data analysis. Good knowledge of marketing strategies and product development. Ability to analyze business trends and pricing policies. Mastery of Microsoft Excel, Word and PowerPoint. Ability to produce strategic reports and recommendations. Perfect command of French and English, both orally and in writing. Good interpersonal skills and ability to learn quickly.

Responsibilities

A sense of responsibility and initiative. Application file Interested applicants should provide: An updated curriculum vitae (CV). A cover letter

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