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Digital Strategy
Develop and implement the MCA-Côte d’Ivoire Regional digital communication strategy.
Ensure the consistency of messages broadcast on different digital platforms.
Participate in the promotion of the image, visibility and results of the program.
Management of digital platforms
Administer and update the program’s website and digital channels.
Manage social media accounts and ensure an active presence on relevant platforms.
Ensure the quality, accessibility and timeliness of published content.
Creation of content
Other information
Produce digital content adapted to different audiences: articles, visuals, videos, infographics, Cover events, activities and achievements of the program through multimedia content.
Ensure compliance with the MCC’s graphic charter and communication guidelines.
Monitoring and analysis
Monitor the performance indicators of digital tools and produce periodic reports.
Analyze the audience, engagement and impact of digital campaigns.
Make recommendations to improve the visibility and effectiveness of communication actions.
Support for communication activities
Contribute to the organization of events and communication campaigns.
Support the production of institutional communication media.
Monitor digital trends and best practices in communication.
Required skills
Bac+3/4 in Communication, Digital Marketing, Journalism, Public Relations, Multimedia or related field.
Experience
At least 3 years of experience in digital communication, web content management or social media.
Proven experience in developing and implementing digital strategies.
Experience in a development project funded by technical and financial partners is an asset.
Excellent writing skills in French.
Good knowledge of social networks, CMS (WordPress or equivalent), tools for graphic creation and digital analysis.
Knowledge of digital advertising and emailing tools.
Creativity, rigor and a sense of organization.
Ability to manage multiple projects simultaneously and work under pressure.
Good knowledge of English is an asset.
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