YA
Analyste géomarketing
CDIabout 2 months ago
Job Description
Antananarivo
CDI
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Automatically translated from French. View the original offer
Main duties
Education / Qualifications
Identify, collect and analyze relevant market information that may influence the market or consumer behaviour, and impact business activities; Conduct a competitive and sectoral watch following the performance of competitors, innovations, new trends; Regularly monitor and update consumer behavioral studies to better understand their needs and expectations, identify threats as well as opportunities in the market, and guide strategic decisions; Define the methodologies of market and product studies, and, manage their realization internally or externally; Develop and share a clear visualization of study results, analyze them and draw actionable and relevant lessons to adjust recommendations and decisions of stakeholders; Establish, propose and manage the budget allocated to market research and economic and competitive intelligence Ensure the maintenance and improvement of the management system by updating procedures, records, action plans (PDCA) and monitoring internal control requirements.
Candidate profile
Bachelor in Marketing, Commerce, Business Management or an equivalent field;
Experience
- 2 years of experience in a similar position, ideally in a commercial or marketing environment; Master the analysis and interpretation of data in order to derive relevant information for decision-making; Is able to formulate relevant and reasoned recommendations based on the analyses carried out; Has a spirit of analysis, synthesis and critical thinking to identify opportunities and areas for improvement; Is customer satisfaction oriented and contributes to continuous performance improvement;
Other information
Master IT tools, including Office Pack (Advanced Excel) and BO or any other decision-making reporting tool.
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Missions principales
Formation / DiplĂ´mes
Identifier, collecter et analyser les informations pertinentes sur le marché susceptibles d’influencer le marché ou le comportement des consommateurs, et impacter les activités de l’entreprise ; Effectuer une veille concurrentielle et sectorielle en suivant les performances des concurrents, les innovations, les nouvelles tendances ; Suivre et mettre à jour régulièrement les études comportementales des consommateurs pour mieux comprendre leurs besoins et attentes, identifier les menaces comme les opportunités sur le marché, et guider les décisions stratégiques ; Définir les méthodologies des études de marché et de produit, et, piloter leur réalisation en interne ou externe ; Elaborer et partager un mode de visualisation clair des résultats d’études, les analyser et en tirer les enseignements exploitables et pertinents pour ajuster les recommandations et les décisions des parties prenantes ; Etablir, proposer et gérer le budget alloué aux études de marché et à la veille économique et concurrentielle Assurer le maintien et l'amélioration du système de management en mettant à jour les procédures, les enregistrements, les plans d'actions (PDCA) et en assurant le suivi des exigences du contrôle interne.
Profil recherché
Licence en Marketing, Commerce, Gestion d'entreprise ou dans un domaine Ă©quivalent ;
Expérience
- 2 ans d'expérience sur un poste similaire, idéalement dans un environnement commercial ou marketing ; Maîtrise l'analyse et l'interprétation des données afin d'en tirer des informations pertinentes pour la prise de décision ; Est capable de formuler des recommandations pertinentes et argumentées à partir des analyses réalisées ; Dispose d'un esprit d'analyse, de synthèse et d'un sens critique lui permettant d'identifier les opportunités et les axes d'amélioration ; Est orienté satisfaction client et contribue à l'amélioration continue des performances ;
Autres informations
Maîtrise les outils informatiques, notamment le Pack Office (Excel avancé) et BO ou tout autre outil de reporting décisionnel.
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