ST
Responsable Trade Marketing Circuit Traditionnel — STAR, siège d'Andranomahery (Antananarivo)
CDI25 days ago
Job Description
Antananarivo
CDI
Your safety comes first — read before you go. Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
Automatically translated from French. View the original offer
Main duties
Deploy a trade strategy adapted to the traditional circuit by translating marketing and commercial orientations into simple and effective actions on the ground Designing commercial mechanics adapted to local realities: accessible prices, tactical promotions and retailer incentives Strengthen the visibility and presence of the brand at the point of sale thanks to durable supports that comply with the Perfect Store Maximize brand impact in unstructured circuits by ensuring consistency of visual codes Coordinate field actions with sales teams to ensure consistent, massive and timely execution Track and analyze key KPIs (distribution, availability, volumes, visibility) to continuously optimize trade levers and share profitability Ensure effective management of resources in compliance with QHSSE rules
Candidate profile
Master in Commerce, Marketing, Business Administration or equivalent
Experience
- Minimum 5 years of experience in trade marketing, business execution or sales Demonstrates strong leadership and has a strong ability to mobilize, support and federate field teams around performance objectives; Has excellent analytical capabilities and developed critical thinking skills, enabling it to turn data into relevant recommendations and operational decisions; Is customer satisfaction oriented, operational excellence and achievement of results; Holds a driving licence category B (mandatory).
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Missions principales
Déployer une stratégie trade adaptée au circuit traditionnel en traduisant les orientations marketing et commerciales en actions simples et efficaces sur le terrain Concevoir des mécaniques commerciales adaptées aux réalités locales : prix accessibles, promotions tactiques et incentives détaillants Renforcer la visibilité et la présence de la marque en point de vente grâce à des supports durables et conformes au Perfect Store Maximiser l'impact de la marque dans les circuits peu structurés en assurant la cohérence des codes visuels Coordonner les actions terrain avec les équipes commerciales pour garantir une exécution homogène, massive et dans les délais Suivre et analyser les KPIs clés (distribution, disponibilité, volumes, visibilité) afin d'optimiser en continu les leviers trade et la rentabilité des actions Assurer une gestion efficace des ressources dans le respect des règles QHSSE
Profil recherché
Master en Commerce, Marketing, Administration des affaires ou Ă©quivalent
Expérience
- 5 ans d'expérience minimum en trade marketing, exécution commerciale ou ventes Fait preuve d'un leadership affirmé et possède une forte capacité à mobiliser, accompagner et fédérer les équipes terrain autour des objectifs de performance ; Dispose d'excellentes capacités d'analyse et d'un esprit critique développé, lui permettant de transformer les données en recommandations et décisions opérationnelles pertinentes ; Est orienté(e) satisfaction client, excellence opérationnelle et atteinte des résultats ; Est titulaire d'un permis de conduire catégorie B (obligatoire).
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Your safety comes first — read before you go
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