SM

Crm & Marketing Manager (M/F)

SMILEBOX
📍 AntananarivoCDI💰 1 200 000 à 2 000 000 Ar🗓️ 4 months ago

Job Description

Antananarivo
CDI
1 200 000 à 2 000 000 Ar

Your safety comes first — read before you go. Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.

Automatically translated from French. View the original offer

As part of our development, we are looking for a CRM & Marketing Manager who can drive our lead generation, marketing automation and customer loyalty strategy.

Main duties

Under the responsibility of the General Management, you will have for main missions: Define and manage the Group’s CRM strategy. Administer and optimize our CRM (Bitrix24) and related marketing tools. Design digital acquisition campaigns (Emailing, LinkedIn, Facebook, Google Ads, SMS...). Develop customer journeys and marketing automation scenarios. Segment customer and prospect databases. Generate qualified leads for sales teams. Set up dashboards and track performance indicators (KPIs).

Experience

Improve customer experience and conversion rates. Manage websites and ensure their referencing (SEO / SEA). Produce marketing content (articles, Sector: BPO & Customer Relations

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Expert Application Advice

Dans le cadre de notre développement, nous recherchons un(e) Responsable CRM & Marketing capable de piloter notre stratégie de génération de leads, d'automatisation marketing et de fidélisation clients.

Missions principales

Sous la responsabilité de la Direction Générale, vous aurez pour principales missions de : Définir et piloter la stratégie CRM du Groupe. Administrer et optimiser notre CRM (Bitrix24) ainsi que les outils marketing associés. Concevoir des campagnes d'acquisition digitales (Emailing, LinkedIn, Facebook, Google Ads, SMS...). Développer les parcours clients et les scénarios de marketing automation. Segmenter les bases de données clients et prospects. Générer des leads qualifiés pour les équipes commerciales. Mettre en place des tableaux de bord et suivre les indicateurs de performance (KPI).

Expérience

Améliorer l'expérience client et les taux de conversion. Piloter les sites internet et assurer leur référencement (SEO / SEA). Produire des contenus marketing (articles, Secteur : BPO & Relation client

Career advice powered by Taf4All

Your safety comes first — read before you go

Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.

  • •Never pay any amount of money — for a file, a training, a uniform, or an interview. A real employer never asks the candidate to pay.
  • •Never send a photo of your ID card, passport, or banking details before you have physically verified the employer exists.
  • •Always meet in a public place, during the day — never an isolated address, a private home, or a location you cannot verify in advance.
  • •Tell a relative or friend exactly where you are going, with whom, and at what time — and share your live location if possible.
  • •Search the company name online before going: a real business has a trace (website, reviews, other employees, an official address).
  • •A salary that is far above the market rate for the position and the city is a red flag — be extra cautious.

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