Trade Marketing & Activation Executives – FMCG Company

Company: An FMCG Company Location: Eastern and Northern Regions, Ghana (Regional/Territory-based) Department: Sales & Marketing Reports To: Trade Marketing Manager / Marketing Manager Salary: GHS 2,500 & above (Depending on experience level) Employment Type: Full-Time Job Purpose The Trade Marketing & Activation Executive is responsible for planning, executing, and evaluating in-market activations, promotions, and merchandising initiatives that drive brand visibility, sell-out, and market share for LUSH Hair products across retail, wholesale, and open market channels in Ghana. The role bridges marketing strategy and sales execution at the point of sale. Key Responsibilities Plan and execute trade marketing activities (activations, sampling, in-store promotions, roadshows) aligned with brand and sales objectives. Develop and implement merchandising standards (planograms, POS materials, shelf visibility) across retail outlets, key accounts, and open markets. Coordinate with the sales team to identify high-potential outlets/markets for activation and ensure consistent brand presence. Manage relationships with distributors, retailers, and market associations to support activation logistics and gain trade support. Monitor competitor activities, pricing, and promotions in the market and report insights to management. Track and report on activation performance (reach, sell-out impact, ROI) and recommend improvements. Manage budgets for trade marketing activities, ensuring cost-effective use of resources and POS materials. Recruit, brief, and supervise brand ambassadors/promoters during activations. Ensure timely deployment and proper use of POSM (point-of-sale materials) across regions. Support new product launches with market activation plans and trade engagement. Prepare regular activity reports, market visit reports, and post-activation evaluations. Key Requirements Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Experience: 2–4 years’ experience in trade marketing, brand activation, or field marketing, preferably within FMCG (personal care, hair care, or beauty industry an advantage). Skills & Competencies: Strong understanding of trade/channel dynamics in the Ghanaian FMCG market. Excellent organizational and project management skills. Strong interpersonal and negotiation skills for dealing with retailers/distributors. Analytical skills to interpret sales and activation data. Proficiency in MS Office (Excel, PowerPoint). Willingness to travel extensively within Ghana, including market/field visits. A valid driver’s license is an advantage. Creativity and a hands-on, results-driven attitude. Key Performance Indicators (KPIs) Number and quality of activations executed vs. plan Sell-out growth in activated outlets/markets POS material deployment and compliance rate Activation budget management (spend vs. ROI) Market share and brand visibility improvement in covered territories APPLICATION FORM - NO LOGIN REQUIRED First Name (Required) Your last name (Required) Phone Number (Required) Email (Required) Age Range (Required) Select Age 18 - 24 25- 30 31 - 35 36 - 45 46 - 55 56 - 60 60 - 65 65 and over City close to (Required) Select City Accra Bolgatanga Cape Coast Ho Koforidua Kumasi Sunyani Tamale Takoradi Wa Current place of stay (Required) Level of Education (Required) Highest Level of Education JHS / JSS SHS / SSS HND DEGREE MASTERS OTHER Experience in FMCG Sales (Required) Relevant experience to this job 1 yr experience in FMCG sales 2 yrs experience in FMCG sales 3 yrs experience in FMCG sales 4 yrs experience in FMCG sales 5-7 yrs experience in FMCG sales Above 7 yrs experience in FMCG sales Experience in Sales but not FMCG Upload CV (Required) Accepted file types: doc, docx, pdf, jpeg, jpg, png, Max. file size: 1 MB. gform.initializeOnLoaded(

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