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Automatically translated from French. View the original offer
Company specializing in the marketing of printed fabrics and other textiles, as well as the sale of derived accessories and related products. As part of the development of its activities and the regular launch of new products and ranges, the company is looking for a Head of Communication & Marketing able to design and deploy communication strategies adapted to each launch.
The Communication & Marketing Manager’s mission will be to develop the visibility of the company, strengthen its brand image and commercially support each new product or range. In this capacity, he/she will be responsible for: Develop and implement the company’s communication and marketing strategy; Develop communication plans related to new product launches; Participate in the definition of positioning, target, message and commercial argument of each product; Develop timelines and launch campaigns; Design, organize and/or supervise the creation of content for different communication channels; Develop and animate the company’s social networks; Propose creative concepts to enhance products and boost sales; Identify relevant trends, opportunities and new communication channels; Put in place actions to acquire, retain and engage customers; Collaborate with sales and operational teams to ensure consistency between communication and sales objectives; Monitor the performance of different campaigns and propose corrective actions; Perform competitive monitoring and regular marketing.
We are looking for a person creative, autonomous, organized and results-oriented , able to turn an idea or a new product into a real commercial campaign. The candidate must in particular:
ĂŠhold a training in marketing, communication, commerce, digital marketing or similar area; Justify ideally from
in a similar position; Have a good command of social networks and digital communication tools; Strong writing and creative skills; Understand the principles of positioning, branding, product marketing and commercial launch ĂŠbe able to propose ideas and take initiatives; Know how to work with a schedule, objectives and performance indicators; ĂŠBe comfortable with creating and/or coordinating visual and video content; Have a good understanding of consumer behavior and expectations. Desired qualities We are particularly looking for a person: , But who can think why, for whom, how and with what commercial objective This content must be created. A plus Experience in the areas of fashion, textile, beauty, lifestyle, retail or consumer products It will be appreciated, but not indispensable. The ability to adapt quickly different categories of products It will be particularly valued. What we expect from the candidate The candidate must be able to take charge of the communication process around a new product, from its preparation to its launch and post-campaign analysis. Example: when a new product is developed, you must be able to think about its positioning, define its message, propose its launch concept, identify the necessary content, organize the communication schedule, coordinate their production and measure the results obtained.
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