Head of Marketing Department

Job description

Main duties

As part of the strengthening of its organization and the development of its activities, the Senegalese Football Federation is recruiting a Head of the Marketing Department. Under the authority of the Secretary General, the Head of Marketing Department is responsible for defining, managing and implementing the marketing and commercial strategy of the Federation, with the objective of strengthening the value of the FSF brand, developing its own resources, increasing its attractiveness to different audiences and partners. He/she provides strategic and operational management of the department and coordinates all initiatives related to business development, brand enhancement and activation of marketing opportunities of the Federation. MAIN MISSIONS Definition and management of the marketing strategy

• Develop the FSF’s marketing strategy in line with its strategic directions and development objectives.
• Define the priorities, action plans and performance indicators of the department.
• Develop a global vision of the valorization of assets, competitions, national teams, events and properties of the Federation.
• Ensure a permanent watch on sports marketing trends, sponsorship, entertainment and brand development.
• Identify new growth and valuation levers for the FSF. Revenue and partnership development
• Define and manage the strategy for developing revenue from marketing and sales activities.
• Identify, prospect and develop national and international partners and sponsors.
• Design innovative sponsorship and partnership offers adapted to the different markets.
• Lead trade negotiations and contribute to the conclusion of partnership agreements.
• Develop and maintain a strategic portfolio of partners.
• Monitor the performance and profitability of partnerships.
• Identify new opportunities for monetization and valuation of FSF assets. Business development and hospitality
• Develop business opportunities related to FSF competitions, events and activities.
• Design and structure commercial and hospitality offerings for companies, partners and target audiences.
• Optimize revenues from the various offers and commercial properties of the Federation.

Experience

• Develop experiences with high added value for partners and stakeholders.
• Implement tools to monitor, analyze and report on business performance. Development and enhancement of the FSF brand
• Define and manage the development and enhancement strategy of the FSF brand.
• Strengthen the positioning, visibility and attractiveness of the brand in Senegal, Africa and internationally.
• Develop initiatives to increase the value and awareness of the FSF brand.
• Ensure the consistency of the identity, positioning and use of the brand on all media and properties of the Federation.
• Develop activation and engagement strategies around the FSF brand and its different properties. Management and management of the department
• Define the organization, objectives and priorities of the department.

Responsibilities

• To supervise, animate and develop the teams under his responsibility.
• Distribute missions, monitor performance and support the upskilling of employees.
• Develop and monitor the budget of the department.
• Implement management and reporting tools to measure the results and impact of actions taken.

Other information

• Ensure close coordination with other directorates and departments of the Federation. Ecosystem representation and development
• Represent the FSF with companies, partners, agencies, media, institutions and stakeholders in the sports and economic ecosystem.
• Develop a strategic network of

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