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Brand & Events Manager
SMARTEC ELECTRONICS LTD recherche un(e) Brand & Events Manager pour piloter ses campagnes marketing offline et ses événements en magasin. Basé à Kampala, ce poste à temps plein relève du département Marketing & Communications et s'adresse à un profil senior.
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Vous concevrez et exécuterez des campagnes marketing offline expérientielles, des lancements de produits et des événements en magasin afin de renforcer la notoriété de la marque et d'augmenter le trafic dans les points de vente E-Store.
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Diplôme minimum : Baccalauréat. Expérience : niveau senior, avec au moins 3 ans d'expérience. Langue : anglais. Horaires : temps plein, de 8h à 17h. Lieu de travail : Kampala, Ouganda.
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Stratégie de campagne : élaborer les budgets marketing offline annuels, les architectures de marque et les calendriers de promotion.
Exécution d'événements : planifier et exécuter les ouvertures de magasins, les activations de vacances et les lancements de produits technologiques multi-marques.
Gestion des fournisseurs : rechercher et gérer les relations avec les fabricants, les agences et les promoteurs.
Activation BTL : déployer les supports marketing below-the-line (BTL), tels que les flyers, les panneaux d'affichage et les expériences de vente au détail éphémères.
Liaison inter-marques : coordonner les initiatives marketing conjointes avec les représentants de marques externes (Samsung, LG, Beko, etc.).
Suivi du ROI : analyser l'augmentation du trafic piétonnier et la hausse des ventes après les principaux événements.
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