PW

Head of Marketing

Pwani Oil
📍 KenyaCDI🗓️ 11 days ago

Job Description

Kenya
CDI

Your safety comes first — read before you go. Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.

Pwani Oil Products, a leading manufacturer in the region, operates a modern state-of-the-art factory at Jomvu, Mombasa, with a capacity to refine over 620 metric tonnes of oil per day, prepared to the highest international standards. Additionally, our new production facility at Kikambala has significantly impacted the washing and cleaning industry with excellent laundry and bathing soaps of the highest quality. We strive daily to be seen as an organization that 'refines lives' by consistently manufacturing premium quality products that offer great value. Pwani Oil Products has helped consumers enjoy their lives, confidently facilitating them to cook healthy and wash hygienically. All Pwani Oil Products are certified by KEBS and HALAL, and we are a proud member of the UN Global Compact.

We are currently seeking a Head of Marketing to join our team. This is a full-time position requiring a Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred), along with a professional certificate and membership with the MSK.

Key Responsibilities:

Develop and execute marketing strategies across traditional trade, modern trade, and export markets. Drive market research, consumer insights, and competitive intelligence to identify growth opportunities. Lead product launches, branding, and promotional campaigns, including the launch of Pwani's new cosmetics line. Build strong relationships with customers, distributors, partners, media, and other key stakeholders. Lead digital marketing, media buying, and integrated communications to maximize brand visibility and ROI. Manage the marketing budget and use data-driven insights to optimize campaign performance. Partner with Sales, R&D, Operations, and other functions to align marketing with business objectives. Lead, mentor, and develop a high-performing marketing team. Represent the company externally and strengthen its brand reputation through effective corporate communications.

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Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred). Membership with the MSK. 15 years' experience in senior commercial leadership within the FMCG or related industry, with exposure to traditional markets, modern trade, export, and marketing. Proven track record of brand growth and market share growth. Proven marketing leadership experience within the consumer goods industry.

Method of Application:

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Expert Application Advice

When tailoring your CV for Pwani Oil, don’t just list duties—highlight how you exceeded targets. For R, show a clear result, like “increased client retention by 20%.” This proves you deliver real impact, not just effort.

International NGO — NGO recruiters read your cover letter to assess your understanding of the humanitarian mission, not just technical skills. Show you know the country field context and the specific challenges of this sector.

Sales KPIs — Revenue generated, portfolio growth, quota attainment (%): these 3 metrics are mandatory in senior interviews. Also prepare your 100-day plan — sales directors who arrive with a plan are consistently perceived as more credible.

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Your safety comes first — read before you go

Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.

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  • A salary that is far above the market rate for the position and the city is a red flag — be extra cautious.

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