Marketing Manager @ Reputable International School

## 📍 Localisation
Location: East Legon Hills, Greater Accra Region, Ghana
Job Summary

## 🛠️ Compétences requises
The School Marketing Manager will be responsible for developing and implementing strategic marketing initiatives to promote the school’s image, attract prospective students, and retain existing families. The role requires a blend of creativity, analytical thinking, and strong communication skills.
Key Responsibilities
Develop and execute comprehensive marketing strategies aligned with the school’s vision and goals
Manage the school’s brand identity across all platforms
Plan and oversee digital marketing campaigns (social media, email marketing, website content)
Coordinate school events, open days, and community outreach programs
Conduct market research to identify trends and opportunities
Monitor and report on marketing performance metrics and ROI

## 📋 Missions principales
Collaborate with admissions to support student recruitment and retention
Build and maintain relationships with parents, partners, and the wider community
Oversee production of promotional materials such as brochures,

## 🧠 Profil recherché
Qualifications and Requirements
Bachelor’s degree in Marketing, Communications, Business Administration, or related field

## 🎓 Formation / Diplômes
Proven experience in marketing (experience in education sector is an advantage)
Strong knowledge of digital marketing tools and platforms
Excellent communication, writing, and presentation skills
Creative thinker with strong organizational and project management skills
Ability to work independently and as part of a team
Key Competencies
Strategic thinking and planning
Creativity and innovation
Data analysis and decision-making
Relationship management
Attention to detail