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Request for Proposal
Production Agency for Success Story Development
Mzazi Hodari III Programme – Tanzania
July 2026
Assignment Summary
Client: Girl Effect Tanzania
Assignment: Success Story Production Agency
Procurement Method: Open Competitive Procurement
Contract Type: Consultancy Services
Location
Reporting To: Creative Director, Girl Effect Tanzania
Contract Duration: August 2026 – May 2027
Deliverables: Three multimedia success stories
Proposal Type: Technical and Financial Proposals submitted separately
Who We Are
Girl Effect is an international non-profit organisation that creates media, technology and behaviour change interventions that equip adolescent girls and young women with the knowledge, confidence and skills to improve their health, education and livelihoods.
In Tanzania, Girl Effect delivers programmes through its youth brand Tujibebe, which uses radio, social media, digital platforms and community engagement to promote positive health, parenting and behaviour change.
This consultancy supports the Mzazi Hodari III programme, which promotes responsive caregiving, early childhood development and positive parenting behaviours among young parents and caregivers.
Background
Mzazi Hodari III is a one-year extension programme designed to improve nurturing care practices for children under three years by encouraging:
Early initiation of breastfeeding
Exclusive breastfeeding
Responsive caregiving
Positive parenting practices
Appropriate health-seeking behaviour
Improved child nutrition
As the programme concludes, Girl Effect seeks to document programme impact through compelling multimedia success stories demonstrating behavioural change among programme participants and showcasing the effectiveness of the programme's Social and Behaviour Change (SBC) approach.
Assignment Objective
Girl Effect Tanzania seeks to engage a qualified Production Agency to conceptualise, film, edit and deliver three high-quality success story products that demonstrate the impact of the Mzazi Hodari III programme.
The agency will work closely with Girl Effect's Creative Team throughout pre-production, production and post-production to ensure all deliverables align with Girl Effect's creative, safeguarding and brand standards.
What You’ll Do
Mzazi Hodari III is a one-year extension project focused on improving children’s health by encouraging responsive caregiving, early breastfeeding, and promoting positive parenting behaviors through media content across radio, social media, IVR, and on-the-ground interventions.
The goal of Mzazi Hodari III is to increase knowledge and practices around nurturing care for children under three, particularly in areas like early breastfeeding, responsive caregiving, and child health care. We aim to:
Improve knowledge about health-seeking behaviors among adolescent girls and young women (AGYW) who are non-caregivers.
Shift perceptions by highlighting the positive outcomes associated with good health practices.
Increase self-efficacy among AGYW to engage confidently in caregiving and health-related decisions.
Deliverables
The successful agency will produce the following outputs:
Becoming Mzazi Hodari: 2-minute documentary following three young parents
SBC in Action: Written success story and accompanying short social media reel
60 Seconds of Impact: One-minute donor-focused impact video
Behind-the-scenes Footage: Raw footage and photography
Raw Video Files: All original production files
Final Edited Assets: High-resolution versions suitable for digital distribution
Girl Effect Responsibilities
Girl Effect will:
Provide programme background and creative brief.
Facilitate introductions to beneficiaries and partners.
Coordinate safeguarding onboarding.
Provide brand guidelines.
Supply monitoring and evaluation results.
Review and approve all creative outputs.
Coordinate final dissemination.
Who You Are
Essential
The agency should demonstrate:
Minimum four years' experience in professional video production.
Proven experience producing documentaries or success stories.
Strong storytelling capability.
Experience filming in community settings.
Professional filming and audio equipment.
Capacity to operate in Arusha and surrounding regions.
Desirable
Preference will be given to agencies with:
Experience working with NGOs or development partners.
Experience producing behaviour change communication content.
Knowledge of safeguarding and ethical storytelling.
Strong understanding of Tanzanian cultural contexts.
Assignment Schedule
Phase 1: Creative briefing and pre-production
Phase 2: First production shoot ("Before")
Phase 3: Second production shoot ("After")
Phase 4: Editing and review
Phase 5: Final delivery of all assets
Detailed production dates will be agreed during contract inception.
Proposal Submission
Interested agencies should submit:
Technical Proposal (Maximum 5 Pages)
The proposal should include:
Understanding of the assignment.
Proposed creative approach.
Production methodology.
Workplan and timeline.
Team structure.
Relevant experience.
Links to previous documentary or impact storytelling work.
Three client references.
Financial Proposal
Submitted separately and including:
Professional fees.
Pre-production costs.
Production costs.
Post-production costs.
Travel and logistics.
Applicable taxes.
Any assumptions or exclusions.
Evaluation Criteria
The criteria against which proposals will be evaluated are listed below.
Relevant Organisational Experience: 35%
Creative Approach & Methodology: 25%
Previous Work & References: 10%
Proposed Team: 10%
Financial Proposal / Value for Money: 20%
Commercial Terms
The successful agency will enter into Girl Effect's standard consultancy agreement.
All deliverables produced under this assignment shall become the intellectual property of Girl Effect.
Payment shall be linked to satisfactory completion of agreed deliverables.
All applicable taxes should be quoted separately.
Profile Sought
The agency must comply with Girl Effect's safeguarding, confidentiality and data protection requirements.
Procurement Timetable
RFP Issued: 27 July 2026
Proposal Submission Deadline: 3 August 2026
Evaluation: Early August 2026
Contract Award: Early August 2026
Project Commencement: Mid-August 2026
Final Delivery: May 2027
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