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The Lead Generation and Management Officer is responsible for identifying, attracting, qualifying, and managing prospective customers to support business growth. The officer develops and implements lead generation strategies, maintains an organized customer database, nurtures leads through the sales pipeline, and collaborates with the sales and marketing teams to convert prospects into customers. The role requires strong communication, analytical, and relationship management skills. Key Responsibilities Lead Generation Identify and research potential customers through online platforms, referrals, networking events, field activities, and market research. Develop and execute lead generation campaigns to increase the sales pipeline.
Generate qualified leads that meet the company's target customer profile. Build strategic partnerships and referral networks to increase business opportunities. Conduct cold calls, emails, social media outreach, and other prospecting activities. Lead Management Maintain an accurate and up-to-date lead database using CRM software or other tracking systems. Qualify leads based on established criteria and assign them to the appropriate sales personnel. Monitor the progress of leads throughout the sales cycle. Conduct regular follow-ups to nurture prospects until they are ready for conversion.
Ensure timely updates of customer information and sales activities. Sales Support
Schedule meetings and product presentations for the sales team. Prepare lead generation reports and sales pipeline updates. Assist in developing sales strategies based on customer insights and market trends. Coordinate promotional campaigns that generate quality leads. Customer Relationship Management Build and maintain positive relationships with prospective customers. Respond promptly to customer enquiries and provide relevant information. Gather customer feedback and share insights with management to improve products and services. Reporting and Analysis Track lead generation performance using key performance indicators (KPIs). Prepare weekly and monthly reports on leads generated, conversion rates, and sales opportunities. Analyse campaign effectiveness and recommend improvements. Key Performance Indicators (KPIs) Number of qualified leads generated. Lead-to-customer conversion rate. Cost per lead (where applicable). Sales pipeline growth. Follow-up response time. Customer engagement and retention rates. Accuracy and completeness of CRM records. Qualifications Bachelor's Degree or Diploma in Marketing, Business Administration, Sales, Public Relations, or a related field. Professional certification in Sales, Digital Marketing, or Customer Relationship Management is an added advantage.
Minimum of 2 years' experience in lead generation, sales, business development, marketing, or customer relationship management. Experience using CRM systems and Microsoft Office applications. Experience in digital marketing or social media lead generation is an added advantage. Skills and Competencies Excellent communication and interpersonal skills. Strong negotiation and persuasion abilities. Customer-focused with excellent relationship-building skills. Strong analytical and problem-solving skills. Ability to work independently and as part of a team. Excellent organizational and time management skills. Proficiency in Microsoft Office (Word, Excel, PowerPoint). Familiarity with CRM software and digital marketing tools.
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