Senior Sales and Marketing Team Lead

Profil recherché

Sales & Marketing Team Lead In this leadership role, you will oversee the strategic direction and execution of sales and marketing initiatives to drive revenue growth and brand awareness. You will manage a dynamic team of professionals, fostering collaboration and performance to achieve annual targets. Your responsibilities include developing and implementing comprehensive sales strategies, analyzing market trends, and optimizing campaigns to enhance customer engagement. Additionally, you will collaborate closely with cross-functional teams to align business objectives and ensure seamless operational execution. The ideal candidate will possess strong leadership skills, a proven track record in sales and marketing, and the ability to inspire and mentor a high-performing team. Hillview Blossoms Limited, located at the Lusaka Sales Outlet, Role Purpose The Team Lead – Sales & Marketing is responsible for supervising the operations, sales, customer service, and marketing initiatives of the Lusaka outlet. This role involves collaborating with Farm Operations to enhance revenue generation, reinforce brand positioning, and uphold the highest standards of premium cut flower quality. Key Responsibilities Shop & Operations Management Ensure the efficient, clean, and high-quality daily operation of the outlet while adhering to all established company standards. Oversee inventory levels, collaborate with Farm Operations to ensure timely replenishments, and curate visually appealing displays to enhance presentation. Our responsibilities include adhering to all opening, closing, cash handling, and policy procedures. Team Leadership & Staff Supervision You will be responsible for leading and guiding a team of professionals, ensuring they meet performance expectations while fostering a collaborative and productive work environment. This role requires strong interpersonal skills to motivate staff, resolve conflicts, and provide constructive feedback to enhance individual and team growth. Additionally, you will oversee workload distribution, monitor progress toward goals, and implement strategies to improve efficiency and employee engagement. Experience in staff development, performance management, and team coordination is essential to drive success in this position. Provide guidance and support to team members to ensure consistent achievement of daily, weekly, and monthly performance goals. Deliver comprehensive training programs to staff focusing on customer care, product expertise, sales methodologies, and digital engagement strategies. Oversee calendars, conduct performance appraisals, and address disciplinary issues. Objective: To drive revenue expansion and enhance client satisfaction through strategic sales initiatives and exceptional customer service. Provide outstanding customer service while ensuring the team consistently meets elevated performance benchmarks. Elevate sales performance by actively promoting premium floral selections and exclusive seasonal offerings through strategic upselling and cross-selling initiatives. Develop and maintain strong partnerships with a diverse range of customers, including walk-in clients, corporate accounts, premier partners, supermarkets, event organizers, hotels, and florists. Provide exceptional support to key accounts by managing order coordination, ensuring prompt fulfillment, and delivering premium service. Address customer grievances with urgency and professionalism to ensure swift resolution. Marketing & Brand Visibility Maintain and expand Hillview Blossoms’ prominence in the marketplace by implementing strategic initiatives that enhance brand visibility and customer engagement. Facebook, Instagram, WhatsApp, and the corporate website serve as the core digital platforms under the company’s operational umbrella. . Develop comprehensive weekly content plans encompassing products, promotions, bouquets, and Farmtoshop narratives. Monitor engagement metrics and optimize campaigns to enhance reach, inquiries, and conversion rates. Collaborate with Farm Operations to synchronize product updates, introduce new varieties, and execute promotional initiatives. Market Intelligence & Prospecting Develop and pursue innovative strategies to discover untapped customer segments, establish corporate accounts, and cultivate high-value partnership opportunities. Conduct ongoing competitive analysis and market trend assessment within Lusaka’s floral and gifting industry. Compile comprehensive weekly and monthly sales and marketing reports, delivering strategic insights that drive informed decision-making. Analytical & Digital Tools Analyze sales data, invoices, inventory levels, and financial reports using QuickBooks Online, Excel, and customer portals. Leverage data-driven insights to enhance sales performance, elevate service quality, and optimize operational efficiency. Generate ERA Smart Invoices within a 72-hour window following each sale. Qualifications & Experience Diploma in Marketing , Sales , Business Administration A degree in business administration, management, finance, or a closely related discipline is highly beneficial. With a minimum of two to three years of hands-on experience in retail sales, customer service, or marketing, prior involvement in floriculture or fast-moving consumer goods (FMCG) is considered beneficial. Proven leadership skills in guiding teams and overseeing retail operational activities are essential. Experience in directing team efforts and ensuring seamless retail management processes is required. The ideal candidate will possess robust analytical capabilities along with hands-on proficiency in both QuickBooks Online and Microsoft Excel. Fluent English communication skills, complemented by proficiency in at least one widely spoken Zambian language, are essential. Exceptional customer service abilities and a steadfast dedication to delivering outstanding service. Capable of managing multiple tasks simultaneously, operating effectively in high-pressure environments, and consistently achieving sales objectives. Proven expertise in overseeing and executing social media strategies is required. Key Competencies Customercentred mindset Leadership and people management Proven expertise in negotiating and successfully finalizing sales agreements is required. The ideal candidate will demonstrate strong aptitude for persuasive communication, strategic deal structuring, and decisive action to secure mutually beneficial terms. Digital marketing and content creation involve strategically developing, curating, and distributing engaging content to attract and retain audiences across various digital platforms. This role requires expertise in crafting compelling narratives, optimizing content for search engines, and leveraging data-driven insights to enhance performance. Responsibilities include managing social media channels, executing email campaigns, and analyzing metrics to refine strategies. Candidates should possess strong writing skills, proficiency in digital tools, and a deep understanding of SEO and content trends. Experience in analytics, graphic design, or paid advertising is a plus. Data analysis and reporting Problemsolving and sound decisionmaking Professionalism and reliability Skilled in crafting innovative and visually compelling product presentations and promotional campaigns. Working Conditions Positioned at the Hillview Blossoms retail store in the heart of central Lusaka, this role involves active participation in daily sales operations and customer engagement strategies. Weekend and holiday availability is required to accommodate peak demand periods and seasonal events. Occasional farm visits may be necessary to facilitate coordination meetings.