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Senior Marketing Officer
Jobberman Third Party recrute un Senior Marketing Officer pour son équipe Marketing & Communications. Le poste est basé dans la région d'Accra & Tema, à temps plein, dans le secteur Hôtellerie & Hôtel. Rémunération confidentielle.
Résumé du poste
Le Senior Marketing Officer est responsable de la croissance des revenus corporate et B2B pour une firme d'optique, via le prospection stratégique, la gestion des relations et la conversion de clients institutionnels et corporate. Le rôle est fortement orienté terrain et axé sur la génération directe de revenus, l'acquisition de comptes corporate et la croissance du trafic en agence, plutôt que sur la coordination marketing de bureau.
Qualifications minimales
Diplôme de niveau Bac+3 (Degree).
Expérience
Niveau senior, minimum 5 ans d'expérience. Langue requise : anglais. Horaires : temps plein, de 8h à 17h.
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Responsabilités clés
Développement commercial Corporate & B2B
Identifier, cibler et acquérir des clients corporate, institutions, ONG, écoles et organisations industrielles. Mener des présentations commerciales structurées et des négociations. Convertir les prospects en comptes corporate à long terme pour les services d'optique (tests de vue, packages de lunettes corporate, programmes de dépistage).
Gestion des relations
Développer et maintenir des relations solides avec les responsables RH, les équipes achats et les décideurs dans les organisations corporate. Gérer les comptes clés pour assurer le réabonnement et le renouvellement des contrats. Agir comme principal interlocuteur entre les clients corporate et les équipes internes de prestation de services.
Exécution terrain et activation de marché
Effectuer des visites terrain régulières dans les clusters industriels, institutionnels et corporate assignés. Organiser et exécuter des campagnes de dépistage visuel corporate et des programmes de sensibilisation. Représenter l'entreprise lors de salons professionnels, événements corporate et engagements communautaires.
Génération de revenus et atteinte des objectifs
Atteindre des objectifs de revenus clairement définis liés à : l'acquisition de clients corporate, la conversion des dépistages visuels corporate, le trafic de référence en agence provenant de clients institutionnels. Contribuer de manière mesurable à la performance des ventes en agence.
Intelligence marché et stratégie de croissance
Identifier de nouvelles opportunités de marché dans les zones géographiques assignées. Fournir des retours sur l'activité des concurrents et les tendances du marché. Recommander des stratégies pour améliorer les taux de conversion et la pénétration corporate.
Collaboration interne
Travailler en étroite collaboration avec les optométristes, les superviseurs d'agence et les équipes de vente pour assurer une prestation de services fluide aux clients corporate. Coordonner avec les opérations pour garantir que les engagements corporate sont correctement exécutés et suivis.
Qualification et exigences
Bachelor's degree en marketing, administration des affaires ou domaine connexe. Un Master est un avantage. Minimum de 5 ans d'expérience pertinente en marketing, de préférence dans la vente au détail, la santé ou l'industrie optique. Bonne compréhension du marketing digital et de l'image de marque. Expérience en marketing B2B et gestion de relations corporate. Bonne compréhension des stratégies d'engagement client et de support aux ventes. Maîtrise de la suite Microsoft Office.
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Solides compétences en communication, présentation et relations interpersonnelles.
Localisation : Accra. Salaire : Attractif.
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Senior Marketing Officer Jobberman Third Party Marketing & Communications
Senior level Experience Length:
Job descriptions & requirements Key Responsibilities Corporate & B2B Business Development Identify, target, and acquire corporate clients, institutions, NGOs, schools, and industrial organizations
Lead structured corporate sales presentations and negotiations Convert prospects into long-term corporate accounts for optical services (eye tests, corporate eyewear packages, screening programs) Relationship Management Develop and maintain strong relationships with HR managers, procurement teams, and decision- makers in corporate organizations Manage key accounts to ensure repeat business and contract renewals Act as the primary liaison between corporate clients and internal service delivery teams Field Execution & Market Activation Conduct regular field visits across assigned industrial, institutional, and corporate clusters Organize and execute corporate eye screening campaigns and outreach programs Represent the company at trade fairs, corporate events, and community engagements Revenue Generation & Target Delivery Achieve clearly defined revenue targets tied to: Corporate acquisitions Corporate eye screening conversions Branch referral traffic from institutional clients Drive measurable contribution to branch-level sales performance Market Intelligence & Growth Strategy Identify new market opportunities within assigned geographic zones Provide feedback on competitor activity and market trends Recommend strategies to improve conversion rates and corporate penetration Internal Collaboration Work closely with optometrists, branch supervisors, and sales teams to ensure seamless service delivery to corporate clients Coordinate with operations to ensure corporate engagements are properly executed and followed through Qualification & Requirements Bachelor’s degree in marketing, Business Administration, or related field. Master’s Degree is an advantage. Minimum of 5 years’ relevant experience in marketing, preferably in retail, healthcare, or optical industry. Strong understanding of digital marketing and branding. Experience in B2B marketing and corporate relationship management. Good understanding of customer engagement and sales support strategies. Proficiency in Microsoft Office Suite.
Strong communication, presentation, and interpersonal skills. Location : Accra Salary : Attractive Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job
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