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Sales and Marketing Manager
Contract Type: Full-time
Location: Not specified
Salary: KES 140,000
Qualification: BA/BSc/HND, MBA/MSc/MA
About the Position:
We are recruiting a Sales and Marketing Manager to drive the commercial and marketing strategy of our institution. You will be responsible for market share growth, brand awareness, and student enrollment.
Key Responsibilities:
Develop and execute sales and marketing strategies that drive brand awareness, student enrollment, and market share growth.
Design and implement promotional campaigns across digital channels, field activations, advertising, and communications, ensuring brand message consistency.
Conduct market analysis and competitive intelligence to identify opportunities, anticipate trends, and inform pricing, positioning, and product strategy decisions.
Manage budgets and resources effectively, preparing annual plans, tracking expenses, and ensuring return on investment for marketing initiatives.
Strengthen customer and stakeholder relationships through regular engagement, needs assessment, and proactive identification of new opportunities.
Oversee sales team performance and training, setting clear targets, tracking results, and building a high-performance culture aligned with institutional goals.
Coordinate cross-functional collaboration with academic, operational, and general management teams to achieve organizational objectives.
Develop and maintain a strong brand positioning, ensuring consistency across events, campaigns, web platforms, and promotional materials.
Analyze consumer behavior and student needs to refine customer personas and tailor marketing approaches.
Identify and pursue new market segments, expanding reach and enhancing competitiveness.
Prepare and present strategic reports on sales performance, market trends, and campaign effectiveness to support decision-making.
Ensure compliance with industry standards and regulatory requirements, maintaining professionalism and confidentiality in all activities.
Contribute to institutional planning, participating in quarterly and annual reviews of objectives and performance.
Required Academic and Professional Qualifications:
Undergraduate degree in sales, marketing, business administration, or a related field.
Minimum of 5 years of substantial and relevant experience in sales and marketing.
A master's degree in sales, marketing, or business administration is an added advantage.
Proven success in growing revenue, market share, and brand positioning.
Experience in managing sales pipelines, customer relationships, and marketing campaigns.
Strong experience in preparing and
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Never pay for any notarisation, certificate or assessment as part of any recruitment process. When in doubt, contact us Adept Systems is a Kenyan company established in 1994, providing a full range of management consultancy services in the areas of human resources Read more about this company Sales and Markerting Manager Job Type Full Time Qualification BA/BSc/HND , MBA/MSc/MA
Job Field Sales and Business Development Salary scale - KES 140,000 Key Responsibilities Develop and execute sales and marketing strategies that drive brand awareness, student enrolment, and market share growth. Design and implement promotional campaigns across digital, field activations, advertising, and communications channels, ensuring consistency of brand messaging.
Lead market analysis and competitor monitoring to identify opportunities, anticipate trends, and inform pricing, positioning, and product strategies. Manage budgets and resources effectively, preparing annual plans, monitoring expenditures, and ensuring return on investment for marketing initiatives. Strengthen client and stakeholder relationships through regular engagement, needs assessment, and proactive identification of new opportunities. Oversee sales team performance and training, setting clear goals, monitoring results, and building a high‑performing culture aligned with institutional objectives. Coordinate cross‑functional collaboration with academic, operations, and senior management teams to achieve organisational targets. Develop and maintain strong brand positioning, ensuring consistency across events, campaigns, web platforms, and promotional materials. Analyse consumer behaviour and student needs to refine customer personas and tailor marketing approaches. Identify and pursue new market segments, expanding reach and enhancing competitiveness. Prepare and deliver strategic reports on sales performance, market trends, and campaign effectiveness to support decision‑making.
Ensure compliance with industry standards and regulatory requirements, maintaining professionalism and confidentiality in all activities. Contribute to institutional planning, participating in quarterly and annual reviews of objectives and performance. Academic and Professional Qualifications and experience required Undergraduate degree in Sales, Marketing, Business Administration, or related field. Minimum 5 years of substantial relevant experience in sales and marketing. Master’s degree in Sales, Marketing, or Business Administration is an added advantage. Proven success in driving revenue growth, market share, and brand positioning. Experience in managing sales pipelines, customer relationships, and marketing campaigns. Strong background in preparing and delivering detailed sales reports, market analysis, and marketing strategies. Results‑oriented, with ability to manage multiple projects and meet sales targets under tight deadlines.
Strategic Thinking: Ability to craft and execute innovative marketing strategies aligned with institutional goals. Analytical Skills: Strong capability to interpret market trends, sales data, and consumer behaviour into actionable insights. Communication & Negotiation: Exceptional interpersonal skills to build and maintain client relationships and influence stakeholders. Technical Proficiency: Skilled in CRM systems (e.g., Salesforce), Google Analytics, and MS Excel. Leadership & Team Development: Ability to set goals, coach teams, and foster a high‑performance culture. Project Management: Strong organisational skills to manage cross‑functional teams and budgets effectively. Problem‑Solving: Creative approach to addressing complex challenges in sales and marketing. Customer Focus: Commitment to satisfaction and retention, with the ability to identify gaps and provide tailored solutions.
Professional Integrity: High levels of discretion and confidentiality in handling sensitive information. Check how your CV aligns with this job Method of Application Interested and qualified? Go to Adept Systems on adeptsystems.co.ke to apply Build your CV for free. Download in different templates. Pour postuler a cette offre, cliquez sur le bouton "Postuler" afin d'acceder aux coordonnees du recruteur (email et/ou telephone).
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