Manager, Brand & Marketing Communications

JOB PROFILE Job Title: Manager, Brand & Marketing Communications Operating Unit: MTN Liberia Reports to: Chief Marketing Officer Department: Marketing Number of Direct Reports: 4 Job Level: 3 ORGANIZATION OVERVIEW At MTN, our purpose is to enable the benefits of a modern connected life for everyone. We are committed to leveraging technology and digital innovation to connect people, businesses, and communities while creating sustainable value for our customers, shareholders, employees, and society. MTN Group’s strategy is anchored in building the largest and most valuable platform business in Africa. This strategy is supported by a scaled connectivity and infrastructure business, encompassing mobile and fixed access networks that serve consumer, enterprise, and wholesale segments across our markets. Our Ambition 2030 MTN’s Ambition 2030 is focused on leading digital solutions for Africa’s progress by: § Accelerating platform growth § Advancing digital and financial inclusion § Enabling sustainable connectivity § Building a resilient and future-fit organisation § Supporting Africa’s economic and social development through digital transformation As MTN continues its evolution into a leading digital platform business, every role contributes to enhancing customer experiences, enabling innovation, strengthening operational excellence, and delivering sustainable business growth. We at Lonestar cell MTN are a purpose and Value-led organization. We believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA. As an organization, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us! Our commitments go beyond an organizational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realize our shared goals. Welcome to our Live Y’ello Values:

• Lead with Care
• Can-do with Integrity
• Collaborate with Agility
• Serve with Respect
• Act With Inclusion We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application MISSION/CORE PURPOSE JOB SUMMARY Reporting to the Chief Marketing Officer, the incumbent is accountable for leading Brand Management, Product Marketing, Marketing Communications, Trade Marketing, Customer Experience, and Marketing Effectiveness initiatives to support MTN Liberia’s strategic and commercial objectives. The role is responsible for developing and executing integrated brand and communication strategies, driving Go-to-Market (GTM) initiatives, enhancing the end-to-end customer experience and ensuring the effective delivery of marketing programs that strengthen brand equity, increase product penetration, support segment growth, and contribute to revenue and transaction growth. The incumbent will also oversee marketing effectiveness measurement and lead cross-functional projects to ensure the successful execution of strategic business priorities. CORE RESPONSIBILITIES Brand & Marketing Communications
• Be the chief custodian of the MTN brand in Liberia with responsibility for the development of all MTN brand communication assets and KPIs
• Strategy Insights : Build marketing strategy around customer insights
• Draw inspiration and data from varied sources and integrate data in a creative manger to arrive at the desired results as per the annual Operating plan.
• Translate the annual business plan into an annual marketing plan wth clear and measurable programmes across segments, products and branding building
• Identify Opportunity: Quantity every activity by leveraging data, conducting research & analysis.
• Experiment to identify highest value opportunities for communication channels to users, partners and stakholders
• Campaign Planning & Proiritization: Structure communications in a milestone-vs. Time-based fashion to meet the requirement of the business as per the Annaul opening plan
• Be pathway-independent: in devising communication stratgies, meaning that it’s not about a ‘One Size Fits All’ approach but about choosing the right ‘Horses for Courses’
• New Communication Channels: Help develop channel efficiency and effectiveness for campaigns to maximize impact and growth while leveraging the mass appeal of the traditional channels and not missing out in the Net positive impact on the Band for media strategy
• Partnership Development: Identify strategic partnerships to grow the brand and build awareness in the market. This could be campaigns co-funded by OEMs or even an Open Market Handset Tie Up or association with another brand
• Content Crafting : Serves as the voice of the brand in the market, helping to establish content that is beautiful (lots of imagering attributing to overall brand strategy), approchable, fun youth-centric and action-oriented with help from the creative agency
• Informing Promotional Spend Decisions: Acts as a thought partner to the CMO concerning decisions on how to best deploy the promotion budget to accelerate market peneration and market share capture
• Sponsorships: Leveraging the roadmap and strategy and plan and execute sponsorships in such a way to get the Maximum mileages out of the budget. Use the association with the events to positively influence the youth affiliation toward the brand
• Drive greater end-to-end alignment with product and CVM teams in launching the products/propositions/initiatives roadmap
• Manage, inspire and mentor a team of Brand and Communication Professional and groom and nurture them to take up higher responsibilities in the future
• Regularly monitor brand trackers scores and set action plans to achieve targets and KPIs.
• Work with the CMO to manage creative and media agencies
• Own and manage brand equity, drive brand positioning, ensure clarity and consistency in all marketing communication across all touch points
• Ensuring advertising and communication resonates and delivers world class Materials execution and positively contributes to the brand image
• Manage external agencies in creative development process and resourcing levels required to ensure delivery of ATL, BTL and digital advertising materials for execution
• Verify final artworks, radio scripts, storyboard and other materials and secure approval of CMO for execution.
• Collaborate with procurement to ensure quality delivery of marketing materials including but not limited to POSM, Collaterals and merchandizing materials
• Manage website content, optimization and e-commerce capabilities. Media and Campaign Management
• Lead team to develop annual media plans and KPIs
• Manage the effective use of social media and digital marketing channels to deliver engaging communications to target customer segments
• Collaborate with supply chain in all media buying contract negotiation.
• Determine the most effective media mix for MTN Liberia with consideration for an effective utilization of paid, earned and owned media
• Continuously analyse media landscape and competitor’s media activities for feedback to the company. QUALIFICATION AND EXPERIENCE Education Bachelor’s degree in marketing, Business Administration, Communications, Economics, Commerce, Social Sciences, or a related discipline. A Master’s Degree will be an added advantage. Experience Minimum of 5 years’ relevant experience in B2C and/or B2B marketing within a reputable organization. Demonstrated experience in brand management, marketing communications, media management, campaign execution, and stakeholder engagement. Leadership and people management experience within a dynamic and fast-paced environment. Experience managing multiple projects and delivering results through cross-functional collaboration. CORE COMPETENCIES Important competencies required for the position: Must be a Role Model of ethical practices by living the MTN Values of: Lead with Care, Can-Do with Integrity; Collaborate with Agility, Serve with Respect and Act with Inclusion Knowledge and Skills:
• Proven record of practical public relations or communications experience at a strategic level
• Experience in brand and communications; journalism, public affairs, and community relation
• Wide range of

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