Your safety comes first — read before you go. Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
Closing Date 2026/09/15 Reference Number CCB260910-14 Job Title LEAD: TRADE MARKETING – HORECA Job Category Commercial – Sales and Marketing Company Coca-Cola Beverages Zambia Job Type Permanent Location – Country Zambia Location – Province Not Applicable Location – Town / City LUSAKA Job Description CCBA is the 8th largest Coca-Cola bottling partner in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola products sold in Africa by volume. With over 18,000 employees in Africa, CCBA services more than 735,000 customers with a host of international and local brands. CCBA operates in 14 countries, including its six key markets of South Africa, Kenya, Ethiopia, Uganda, Mozambique and Namibia, as well as Tanzania, Botswana, Zambia, the islands of Comoros and Mayotte, Eswatini, Lesotho, and Malawi. Coca-Cola Beverages Zambia (CCBZ) presents an exciting opportunity for the Lead: Trade Marketing – HORECA to join the Commercial team. The role will report to the Director Revenue Growth & Trade Marketing. Role : Lead: Trade Marketing – HORECA Location : Lusaka Function : Commercial Key Duties & Responsibilities Sales Growth : Drive region-wide volume growth and market share through successful trade marketing activations in targeted regions and key accounts Improved Merchandising and Product Visibility: Ensure superior product placement, brand visibility, and impactful trade promotions across multiple retail channels to maximize retailer engagement and sales performance Enhanced Customer Engagement : Increase customer participation through effective market activation events, product launches, and promotional campaigns, to drive brand awareness and consumer loyalty Efficient Resource Utilization : Ensure the timely execution of projects per Service Level Agreements (SLAs) with customers, focusing on key account management, channel profitability, and optimizing the trade marketing budget for maximum return on investment Skills, Experience & Education Education: Bachelor’s degree in Sales, Marketing or related field Experience: 3+ years trade marketing or frontline experience with a proven track record of delivering results. 4 years of solid experience in sales and marketing, which ideally may include exposure to channel strategy, revenue growth management, and/or new product development Demonstrated success in implementing merchandising, promotional, and activation campaigns to drive regional growth in an FMCG environment Valid Manual Driver’s License of over 2 years. Skills: Agile thinking with the ability to make timely decisions in complex, high-pressure situations Commercially pragmatic, applying sound judgment and balancing long-term business goals with short-term execution Proven ability to assess and mitigate business risks effectively High proficiency in managing multiple projects and ensuring alignment with overall business objectives General Functional Capabilities: Channel and Category management Customer marketing execution Promotional campaigns Capability building
---
**
[Click the Apply button below to apply, and Create my CV to build a CV tailored to this offer, professionally]
Get seen by recruiters
Publish your CV on the Candidates page — the place recruiters browse directly to find profiles like yours.
See the Candidates pageYou are recruiting?
Find candidates on TAF4ALLStand out with a professional CV and a personalized cover letter generated by AI in 3 minutes. 12 Marketing position(s) posted this week in Zambie.
Real offers from Canadian employers who are explicitly looking for candidates outside Canada. No agency, no fees — you apply yourself.
When tailoring your CV for Coca-Cola Beverages Africa, don’t just list duties—highlight how you exceeded targets. For les compétences demandées dans l'annonce, show a clear result, like “increased client retention by 20%.” This proves you deliver real impact, not just effort.
Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.
Sales KPIs — Revenue generated, portfolio growth, quota attainment (%): these 3 metrics are mandatory in senior interviews. Also prepare your 100-day plan — sales directors who arrive with a plan are consistently perceived as more credible.
🎯 Make your application ATS-ready
ATS (Applicant Tracking Systems) are the software recruiters use to automatically filter CVs before any human reads them. Our CV builder is specifically designed to pass these filters — and it takes under 3 minutes.
Create my ATS CV →Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
🎯 Responsabilités Closing Date 2026/09/15 Reference Number CCB260910 14 Job Title LEAD: TRADE MARKETING – HORECA Job Category Commercial – Sales and Marketing Company Coca Cola Beverages Zambia Job Type Permanent Location – Country Zambia Location – Province Not Applicable Location – Town / City LUSAKA Job Description
🎯 Responsabilités BAT is evolving at pace into a global multi category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together
🎯 Responsabilités BAT is evolving at pace into a global multi category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together
Profil recherché Le Head of Sales & Marketing dirigera la croissance du chiffre d affaires, le positionnement de la marque et l expansion du marché de Fiete. Les responsabilités clés incluent la planification stratégique, le leadership d équipe et la recherche de marché. Résumé du poste Le Head of Sales & Marketing dir