BL

Content Strategist

Blossom VA Services
📍 LagosCDI🗓️ 10 days ago

Job Description

Lagos
CDI

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Content Strategist - Blossom VA Services

Blossom VA Services, a dynamic marketing and communications agency, is seeking a creative and trend-obsessed Content Strategist to lead book marketing campaigns. This is a full-time position based in Lagos, Nigeria, with working hours from 8 AM to 5 PM. The role falls within the Advertising, Media & Communications sector and offers a salary range of NGN 150,000 - 250,000.

Job Summary

We are looking for a creative, trend-obsessed content strategist to drive book marketing campaigns. You will spot viral TikTok/Reels trends, script and direct author video content, and brief our high-volume posting team for seamless execution.

Experience and Qualifications

This is a mid-level position requiring a minimum of 2 years of experience. A degree is required, and proficiency in English is essential.

Responsibilities

Trend Scouting & Strategy:

  • Spot Emerging Trends: Monitor TikTok, Instagram Reels, YouTube Shorts, and viral book trends (BookTok, BookStagram) daily.

  • Translate Trends for Authors: Turn viral sounds, tropes, and formats into actionable video concepts tailored to specific book genres.

  • Campaign Direction: Function as the central "brain" directing creative strategy across all client campaigns.

Client Direction & Scripting:

  • Author Video Guidance: Direct author clients on exactly what raw video footage to shoot, providing clear sounds, visual cues, and hook ideas.

  • Content Coaching: Guide authors on how to look natural on camera and capture high-converting, authentic content.

Team Leadership & Execution:

  • Lead the Production Team: Oversee a high-volume social media posting team, providing clear briefs, audio links, and trend direction.

  • Quality & Consistency Control: Ensure the production team implements trends quickly, accurately, and on schedule before content goes live.

  • Performance Tracking: Analyse post performance to refine strategies and double down on high-performing content formats.

Requirements

  • Genuine love for books (romance, fiction, YA, fantasy, etc.) and deep knowledge of book tropes and reader demographics.

  • A deep, intuitive understanding of short-form video algorithms (TikTok, Instagram Reels, Shorts).

  • Ability to take total ownership of content strategy without needing step-by-step supervision.

Required Skills

  • Strong organisational and direction skills to guide both clients (authors) and internal execution teams seamlessly.

Key Metrics of Success

  • Trend adoption speed (how quickly a viral format is adapted for clients).

  • Execution accuracy across the mass posting team.

  • Engagement and view growth across client social media accounts.

Application Questions

Please answer the following questions in your cover letter:

  • How do you script a spicy romance hook that hints at explicit tropes without triggering a TikTok shadowban?

  • How do you choose a suitable trend for a billionaire romance book?

  • Name 3 trending BookTok tropes and trends right now and write a 1-sentence hook for one.

Location: In-Office

To apply, please log in and apply through the platform. Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link.

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Expert Application Advice

When addressing les compétences demandées dans l'annonce in your application for Blossom VA Services, frame your past experience as results, not just duties. For example, instead of "managed social media," say "increased engagement by 30% through targeted campaigns." This shows measurable impact.

Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.

Campaign portfolio — Prepare 2-3 campaign examples with objectives, channels used, and results (reach, engagement, conversions). Note: communication recruiters systematically check your personal social profiles.

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Your safety comes first — read before you go

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