Sales & Marketing Manager

Autres informations

JOB PURPOSE A results driven Sales and Marketing Manager to provide strategic leadership and drive business growth through effective sales management and impactful marketing. The Sales & Marketing Manager will be responsible for expanding market presence, building the Plush brand, and leading a results-focused team. KEY RESPONSIBILITIES 1. SALES MANAGEMENT – Develop and execute annual sales strategies, budgets, and forecasts to achieve business objectives – Grow and manage the national distribution network including distributors, dealers, hardware shops and direct accounts – Identify and secure new business opportunities in B2B and B2C segments: contractors, developers, institutions, NGOs and government – Lead, mentor and performance-manage the sales team to deliver targets – Manage key customer relationships and ensure high levels of customer satisfaction and retention – Oversee pricing, credit control and debt collection processes – Analyze sales data and market trends to inform decision making – Prepare regular sales performance reports for management 1. MARKETING & BRAND MANAGEMENT – Develop and implement integrated marketing strategies to increase brand awareness and product demand – Lead all brand-building activities and ensure consistent brand positioning across all channels – Plan and execute marketing campaigns across digital, radio, print, outdoor and trade platforms – Manage company digital presence: website, social media, and online advertising to generate leads – Develop marketing collateral: product catalogs, color charts, brochures, POS materials and videos – Conduct market research and competitor analysis to identify new opportunities – Organize product launches, trade fairs, exhibitions, painter trainings and customer engagement activities – Design and manage trade and dealer incentive programs to drive product uptake – Collaborate with R&D and Production on new product development, packaging improvements and pricing – Manage the marketing budget and evaluate ROI on all marketing activities 1. STRATEGIC LEADERSHIP

• Build and develop a high-performing Sales & Marketing team – Ensure alignment between Sales, Marketing, Production, and Customer Service functions – Maintain an updated customer and distributor database/CRM – Represent the company at industry events, stakeholder meetings and business forums – Ensure adherence to company policies, quality standards and brand guidelines KEY REQUIREMENTS – Qualification: Bachelor’s Degree in Marketing, Business Administration, Sales or related field – Experience: Minimum 5 years’ experience in Sales & Marketing, with at least 3 years in a managerial role – Proven success in growing revenue, expanding markets, and building brands – Experience in Manufacturing, Paints, FMCG, or Building Materials is an advantage – Strong knowledge of Zambian distribution channels and market dynamics – Excellent leadership, negotiation, communication and analytical skills – Digital marketing and social media experience – Proficient in MS Office. CRM experience is an added advantage – Self-motivated, target-oriented, and willing to travel extensively

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