About the Role
We are seeking an ambitious and results-oriented Sales and Marketing Manager to drive business growth, expand our market presence, and lead our revenue-generating strategies. In this dual-focus role, you will align marketing campaigns directly with sales pipelines—ensuring brand outreach converts into tangible business, client acquisition, and long-term retention.
The ideal candidate possesses a mix of analytical marketing strategy, hands-on sales execution, and strong relationship-building skills.
Key Responsibilities
Growth Strategy: Develop and execute integrated sales and marketing strategies to achieve revenue targets, increase brand awareness, and expand market share.
Lead Generation & Campaign Management: Design and oversee multi-channel marketing campaigns (digital, social media, email, offline) that generate qualified leads for the sales pipeline.
Sales Pipeline Management: Oversee the end-to-end sales cycle—from prospecting and pitching to negotiation, closing, and account onboarding.
Market & Competitor Analysis: Monitor market trends, analyze customer feedback, and evaluate competitor activity to refine product positioning and pricing strategies.
CRM & Performance Tracking: Track key performance indicators (conversion rates, CAC, ROI, pipeline velocity) using CRM systems and marketing analytics platforms.
Collateral & Content Strategy: Collaborate on creating compelling sales decks, promotional materials, proposals, and case studies to support outreach.
Expérience
Experience: 3–6 years of progressive experience in sales, digital marketing, or business development, with a proven track record of meeting or exceeding targets.
Formation / Diplômes
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Technical Proficiency: Hands-on experience with CRM tools (e.g., HubSpot, Salesforce, Zoho), social media management tools, and email marketing software.
Core Skills: Exceptional communication, pitch presentation, and closing skills paired with data-driven strategic thinking.
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