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We are looking for a detail-focused, outcome-driven SEO/SEM Specialist to oversee all search engine optimization and marketing initiatives. Your core responsibilities will include executing SEO strategies such as content planning, link acquisition, and keyword optimization to enhance rankings across major search platforms, as well as managing paid search campaigns (PPC) on Google and Bing to optimize return on investment. The successful candidate will elevate organic traffic volumes, strengthen search visibility, and allocate advertising budgets effectively to meet organizational objectives. Key Responsibilities: SEO Strategy & Execution: Conduct continuous keyword research, expansion, and refinement to drive targeted organic traffic. Enhance website elements—including content, meta tags, landing pages, and architecture—for improved SEO performance and user engagement. Perform routine technical audits (assessing site speed, craw lability, indexing issues, and broken links) and collaborate with development teams to implement necessary corrections. SEM/PPC Management: Develop, launch, and refine paid search campaigns (Google Ads, Microsoft Ads) to maximize return on investment while reducing cost per acquisition. Design and execute link-building initiatives to strengthen domain authority. Monitor, evaluate, and interpret website analytics (GA 4), PPC performance, and SEO metrics to deliver data-driven recommendations. Analyze competitor strategies, including their advertising placements, keyword approaches, and overall search presence. Requirements & Qualifications: Hold a Bachelor’s degree in Marketing, Digital Media, or a related discipline. Demonstrate a minimum of 3–5 years of hands-on experience as an SEO/SEM Specialist, supported by a track record of successful SEO and PPC campaigns. Possess advanced proficiency in Google Analytics 4, Google Search Console, SEMrush/Ahrefs (or equivalent tools), and Google Ads. Maintain a stable, high-speed internet connection with a backup power supply to ensure uninterrupted productivity during scheduled hours. Exhibit a deep understanding of current search engine algorithms, ranking criteria, and AI-driven search developments. Familiarity with HTML, CSS, and JavaScript development principles is advantageous.
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🧠 Profil recherché We are looking for an SEO/SEM Specialist who excels at data driven decision making and delivering measurable results to oversee all search engine optimization and marketing initiatives. Your role will involve leading SEO efforts, including content strategy, link building, and keyword optimization, t
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