Digital Marketing Growth Strategist

JOB OPPORTUNITY We are currently seeking a Digital Marketing Growth Strategist to join our team. Location: Lusaka, Zambia Reports directly to the Chief Operations Officer (COO). ABOUT AUTOGUARD ENGINEERING AutoGuard Engineering stands as one of Zambia’s premier automotive engineering firms, delivering expert services in mechanical repairs, panel beating and spray-painting, vehicle accessories, truck body fabrication, and fleet management solutions. We are expanding our team and seeking an innovative Digital Marketing Growth Strategist with a strong commercial acumen to develop and implement scalable marketing systems designed to drive measurable business expansion. This role diverges from conventional marketing positions, seeking a professional who approaches challenges with strategic foresight, leverages data-driven insights to inform decisions, and recognizes that effective marketing serves as a catalyst for achieving key business outcomes. ABOUT THE ROLE The Digital Marketing Growth Strategist will develop, implement, and refine AutoGuard’s marketing and customer acquisition frameworks, spanning digital and traditional channels. You’ll collaborate extensively with the CEO, COO, Sales Team, Technical Team, Content Creator, and PR & Communications to align marketing initiatives with strategic business goals, cultivate high-quality leads, enhance the AutoGuard brand, and drive revenue expansion. Your position involves developing and optimizing the marketing system, coordinating its implementation, and guaranteeing that each campaign generates measurable value. KEY RESPONSIBILITIES As a Growth Strategist, your responsibilities will include identifying and pursuing new avenues for business expansion, developing and executing strategic initiatives to drive revenue growth, and analyzing market trends to inform data-driven decision-making. You will collaborate with cross-functional teams to align growth strategies with organizational objectives, monitor key performance indicators to assess progress, and optimize processes to enhance efficiency. Additionally, you will conduct competitive analysis, assess customer needs, and recommend innovative solutions to capitalize on emerging opportunities. Strong analytical skills, proficiency in strategic planning tools, and a results-oriented mindset are essential for success in this role. Devise and enhance the marketing strategy for AutoGuard to ensure its effectiveness and alignment with organizational objectives. Create and implement systems to generate leads that reliably deliver high-quality inquiries. Develop and manage digital advertising initiatives, ensuring strategic alignment with business objectives. Develop and refine strategies to attract and convert potential customers more effectively. Craft comprehensive quarterly marketing strategies and oversee the execution of the marketing schedule. Facilitate collaboration on marketing initiatives by aligning efforts across various internal teams and external vendors. Assist the Sales Team by developing presentations, brochures, proposals, case studies, and customer success stories. Monitor marketing efficacy and compile analytical reports based on data insights. Track essential performance indicators, including lead volume, conversion ratios, cost per lead, and return on marketing investment. Explore avenues to enhance operational efficiency by leveraging AI-driven solutions and automated processes. Provide mentorship and assistance to the Content Creator while promoting ongoing enhancements throughout the marketing department. WHAT WE’RE LOOKING FOR We are looking for an individual capable of transcending traditional campaign thinking and recognizing the integral role marketing plays in driving overall business growth. MINIMUM REQUIREMENTS Proven track record in crafting and executing effective marketing strategies. Demonstrates a solid mastery of business-to-business marketing principles and strategies. A strategic commercial perspective, coupled with the skill to align marketing initiatives with key business objectives and measurable results. Proficiency in both oral and written communication, along with the ability to deliver compelling presentations, is essential. Accomplished in leading projects and maintaining meticulous organizational discipline. Proficient in interpreting marketing data to derive actionable insights and guide strategic decision-making processes. I possess a proven ability to oversee and manage various marketing campaigns concurrently, ensuring seamless execution and alignment with strategic objectives. Demonstrates a strong sense of ownership and proactive approach to tasks and responsibilities. Demonstrated proficiency in leveraging AI-driven tools to enhance workflow productivity and operational efficiency. PREREFERRED INDUSTRY EXPERIENCE Proficiency in one or more of the following industries is highly desirable. Engineering Manufacturing Industrial Products Construction Technical B2B Professional Services WHO IS A GOOD FIT? You may be an excellent candidate if you possess the following qualifications and experience: Think commercially before creatively. Enjoy solving business problems. Take ownership and follow through. Demonstrate strong aptitude for rapid learning and adaptability in dynamic environments. Effectively liaise between technical and non-technical stakeholders, ensuring seamless information exchange and fostering collaborative understanding across all teams. Challenge assumptions respectfully. Utilize relevant data and insights to make well-informed and decisive choices. Collaborate effectively across departments. WHAT SUCCESS LOOKS LIKE During the initial 90-day period, you will be expected to achieve the following: Conducted an extensive evaluation of the marketing function to assess its performance, efficiency, and alignment with organizational goals. Developed and executed a comprehensive 12-month marketing strategy. Developed and implemented a comprehensive, company-wide marketing calendar to ensure strategic alignment and consistency across all marketing initiatives and campaigns. Developed and implemented comprehensive campaign reporting systems and performance dashboards. Enhanced collaboration between the Marketing and Sales departments was achieved. Delivered actionable growth strategies to senior management for consideration and implementation. QUALIFICATIONS AND SKILLS Education A Bachelor’s Degree in a relevant discipline such as Marketing, Business Administration, Communications, Public Relations, Digital Marketing, Engineering, Information Technology, or a closely related field is required. A postgraduate qualification or professional certification in Marketing, Digital Marketing, or Business Strategy would be advantageous. TECHNICAL SKILLS The prospective candidate must exhibit a high level of competence in the following areas: We are seeking a dynamic professional to spearhead the creation and implementation of comprehensive marketing strategies. This role involves meticulously planning and executing initiatives to enhance brand visibility, engage target audiences, and drive business growth. The ideal candidate will possess a strategic mindset, creative problem-solving skills, and a proven track record in delivering measurable results through innovative marketing campaigns. Digital marketing professionals adept in Meta Ads, Google Ads, LinkedIn Ads, and comparable ad platforms drive targeted online campaigns to maximize engagement and conversions. We are seeking a results-driven professional to drive lead generation and customer acquisition initiatives. Your primary responsibility will involve identifying and engaging potential customers, nurturing leads through targeted outreach, and converting them into loyal clients. Marketing analytics and performance reporting involve the systematic collection, analysis, and interpretation of data to assess the effectiveness of marketing efforts. This role requires proficiency in data visualization tools, statistical analysis, and proficiency in marketing platforms such as Google Analytics, Adobe Analytics, or similar tools. Responsibilities include tracking key performance indicators (KPIs), generating insights to optimize campaigns, and presenting findings to stakeholders through clear, actionable reports. Strong analytical skills, attention to detail, and the ability to translate complex data into strategic recommendations are essential for success in this position. We seek a skilled professional proficient in customer relationship management (CRM) and lead management systems to oversee and optimize our sales and marketing processes. This role requires a deep understanding of CRM platforms, including data analysis, customer segmentation, and automation tools, to enhance lead generation and conversion strategies. Responsibilities include maintaining accurate customer databases, tracking interactions, and generating actionable insights to improve customer engagement and retention. Candidates must have hands-on experience with CRM software, strong analytical abilities, and the ability to collaborate effectively across departments. Content marketing strategy Search Engine Optimization (SEO) and Search Engine Marketing (SEM) specialists enhance online visibility and drive targeted traffic through strategic digital marketing initiatives. Their role involves optimizing website content, structure, and technical elements to improve organic search rankings while managing paid advertising campaigns to maximize return on investment (ROI). Responsibilities include conducting keyword research, analyzing performance metrics, and implementing data-driven adjustments to improve campaign effectiveness. Candidates must possess expertise in SEO tools, such as Google Analytics and SEMrush, and SEM platforms, including Google Ads and Microsoft Ads, along with a strong understanding of search engine algorithms and best practices. Proficiency in content creation, A/B testing, and conversion rate optimisation is essential, as is the ability to collaborate with cross-functional teams to align marketing strategies with business objectives. We seek a seasoned professional to oversee email marketing and marketing automation initiatives, leveraging data-driven strategies to enhance customer engagement and drive conversions. The candidate will be responsible for designing, executing, and analyzing email campaigns, as well as managing automated workflows to nurture leads and optimize customer journeys. Proficiency in email marketing platforms, marketing automation tools, and analytics is essential, along with a strong understanding of segmentation, personalization, and A/B testing. Additionally, the ability to collaborate cross-functionally with design, content, and sales teams is required to ensure cohesive messaging and alignment with broader marketing objectives. Social media marketing Project leadership and strategic campaign execution are essential responsibilities of this role, requiring meticulous oversight of project timelines and cross-functional team collaboration. The ideal candidate must demonstrate proven experience in managing complex initiatives from inception to completion, ensuring alignment with organizational objectives and stakeholder expectations. Strong organizational skills, attention to detail, and the ability to prioritize competing demands are critical for success in this position. Additionally, excellent communication and stakeholder engagement capabilities are necessary to drive campaign momentum and achieve measurable outcomes. Harness cutting-edge artificial intelligence solutions to enhance marketing efficiency and streamline operational workflows. Microsoft proficiency in Office Suite applications, including Word, Excel, and PowerPoint, alongside adeptness in Google Workspace tools such as Docs, Sheets, and Drive is essential for this role. PROPROFESSIONAL SKILLS Paragraph: Demonstrated ability to think strategically and maintain a strong commercial perspective is essential. Demonstrated proficiency in analytical reasoning and the ability to resolve complex challenges effectively are essential. Proficient in conveying information clearly and effectively through both written and spoken means. Effective communication and adept stakeholder relationship management are essential for this role. Demonstrated proficiency in project planning, coordination, and organizational methodologies is essential. Leadership and team coordination Budget planning and resource allocation involve strategically distributing financial resources and personnel to optimize operational efficiency and project success. This process requires precise forecasting, analysis of financial constraints, and alignment with organizational objectives to ensure sustainable growth. Responsibilities include developing comprehensive budget frameworks, monitoring expenditures, and adjusting allocations as needed to address evolving priorities. Strong analytical skills, proficiency in financial modeling, and a keen understanding of cost management are essential for effective decision-making. Data interpretation and decision-making Demonstrated proficiency in effectively organizing tasks, prioritizing workloads, and managing competing deadlines. Demonstrates exceptional drive, ownership of responsibilities, and meticulous precision in all tasks. WHY JOIN AUTOGUARD? This is a chance to create something of lasting significance. You will have the opportunity to influence the direction of marketing for a rapidly expanding engineering firm in Zambia, contribute innovative concepts, harness the power of AI and automation, and deliver tangible results that drive business expansion. If you are passionate about strategic planning, sales initiatives, systems optimization, data analysis, and achieving impactful results, we encourage you to reach out to us.

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