Marketing Officer at a Real Estate Company

Marketing Officer Job Type Full Time , Onsite Qualification BA/BSc/HND , OND Experience 1 - 1 years Location Ogun Job Field Sales and Business Development   Salary Range ₦100,000 - ₦150,000/month Core Purpose of the Role To drive aggressive customer acquisition, brand visibility, and revenue growth by marketing our land ownership and land monetization (farming) solutions, while building a scalable marketing system that generates consistent qualified leads. Key Responsibilities Strategic Marketing & Growth Execution Develop and execute a 12-month marketing growth plan aligned with company revenue goals. Build marketing funnels that convert prospects into landowners and agro-investors. Identify and target high-converting audience segments (diaspora investors, civil servants, entrepreneurs, farmers, cooperatives, etc.). Create and manage budget allocations for maximum ROI. Lead Generation & Conversion Generate qualified leads through: Social media campaigns (Facebook, Instagram, TikTok, LinkedIn) Google Ads Email marketing Referral systems Offline activations Optimize landing pages and conversion strategies. Track CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and ROI. Digital Marketing Management Oversee content marketing (educational posts about land ownership, farming returns, investment security). Manage paid advertising campaigns and scale winning ads. Implement SEO strategies for land investment and agricultural monetization keywords. Manage CRM systems and marketing automation. Brand Positioning & Authority Building Position the company as: A trusted land acquisition partner A structured farming investment solution provider Develop case studies and testimonials from landowners earning through farming. Organize webinars, seminars, and property/farming tours. Partnerships & Business Development Build relationships with: Agro cooperatives Corporate organizations Financial institutions Diaspora networks Create affiliate and referral marketing programs. Sales Enablement Work closely with the sales team to improve conversion rates. Develop marketing materials: Brochures Investment decks Farming ROI projections Train sales reps on campaign messaging and value proposition. Data & Performance Analytics Track weekly and monthly KPIs. Analyze campaign data and scale profitable channels. Deliver monthly growth reports with actionable insights. Key Performance Indicators (KPIs) To achieve 10x growth, the Marketing Officer will be measured on: Monthly qualified leads generated Conversion rate (lead to landowner) Revenue growth percentage Cost per lead reduction Marketing ROI Brand engagement metrics Partnership deals secured Required Skills & Qualifications Proven experience in real estate marketing (land sales preferred) Strong understanding of agro-investment or farming business models Expertise in digital advertising and funnel building Ability to work independently with minimal supervision Strong analytical and decision-making skills CRM and automation tools experience Excellent communication and persuasion skills Personal Attributes (Critical for 10x Growth) Highly self-motivated and execution-driven Growth-focused mindset Data-driven decision maker Innovative and creative thinker Strong ownership mentality Results-oriented, not activity-oriented What “10x Performance” Looks Like in This Role Builds predictable monthly lead generation systems Reduces dependency on random walk-in clients Creates scalable marketing funnels Develops strong investor trust through educational marketing Drives recurring revenue through land monetization programs Bonus Advantage Experience marketing agricultural land investment schemes similar to models used by companies such as: Farmcrowdy ThriveAgric Reporting Structure Reports directly to: Managing Director / CEO Works closely with: Sales Team, Farm Operations Team, Finance Team Check how your CV aligns with this job Method of Application Interested and qualified candidates should apply using the Apply Now button below. Build your CV for free. Download in different templates.

---

**

[Click the Apply button below to see the contact details]