Call for Expression of Interest: First Foods SBC Initiative (Ghana)

Call for Expression of Interest: First Foods SBC Initiative (Ghana) - Concoursn.com

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Call for Expression of Interest: First Foods SBC Initiative (Ghana)

Deadline : 20-Mar-2026

UNICEF Ghana seeks expressions of interest from organizations to develop Social and Behaviour Change (SBC) interventions under the First Foods Africa initiative. The focus is on improving infant and young child feeding practices through gamified strategies and culturally tailored video content to promote safe, diverse, and locally sourced complementary foods.

Overview of the Initiative

The First Foods Africa initiative addresses  malnutrition in Ghana , targeting undernutrition, micronutrient deficiencies, and overweight/obesity among children under five. The program promotes  improved complementary feeding practices  by engaging caregivers, fathers, and community health workers through culturally relevant interventions.

Key Objectives

Develop SBC interventions that encourage  positive child-feeding behaviours .

Promote  safe, diverse, and locally sourced complementary foods  for infants and young children.

Strengthen  local food systems  and caregiver knowledge.

Integrate interventions into  existing health and community service platforms , such as Child Welfare Clinics, Antenatal Clinics, and Community-based Health Planning Systems.

Context and Need

Ghana faces a  triple burden of malnutrition :

Stunting:  17% of children under five

Wasting:  6% of children under five

Underweight:  12% of children under five

Nearly 50% of children aged 6–59 months suffer from  anaemia

Nutrition-related factors contribute to  45% of under-five deaths .

Limited access to  diverse and nutritious diets  drives poor child-feeding practices.

SBC Intervention Components

Gamified Child-Feeding Approach

Designed to motivate caregivers and other influencers to adopt healthy feeding behaviours.

Embedded within existing  health and community services .

Pilot-tested for context relevance and effectiveness.

Culturally Tailored Video Series

Provides practical guidance on:

Timely introduction of complementary foods

Dietary diversity and appropriate meal frequency

Food safety and responsive feeding

Continued breastfeeding

Distributed through  mass media channels  to maximize reach.

Expected Outcomes

Development and  pre-testing of an evidence-informed gamified SBC intervention .

Production and validation of a  child-feeding video series  suitable for local contexts.

Creation of a  scalable SBC model  with an  implementation roadmap  for integration into Ghanaian health and community systems.

Eligibility Criteria

Organizations capable of:

Designing, prototyping, and piloting gamified SBC interventions.

Developing culturally tailored multimedia content.

Working collaboratively with UNICEF Ghana and the Ghana Health Service.

Demonstrated expertise in  nutrition, behavioural change, and community engagement .

How to Participate

Prepare an expression of interest detailing your experience and approach to SBC interventions.

Outline methods for designing, prototyping, and piloting the gamified intervention.

Include plans for producing a culturally relevant child-feeding video series.

Describe strategies for embedding interventions into  existing health and community platforms .

Submit the proposal according to UNICEF Ghana’s submission guidelines.

Why This Initiative Matters

Addresses  critical malnutrition challenges  in early childhood.

Encourages  behavioural change at caregiver and community levels .

Strengthens  health system integration  for nutrition interventions.

Provides a  scalable and replicable model  to improve child survival and development outcomes.

FAQs

1. Who can apply?  Organizations with expertise in SBC, child nutrition, and multimedia content development. 2. What is the focus area?  Infant and young child feeding practices in Ghana. 3. What interventions are expected?  Gamified SBC strategies and a culturally tailored video series. 4. How will interventions be delivered?  Integrated into Child Welfare Clinics, Antenatal Clinics, and community health platforms. 5. What outcomes are expected?  Pre-tested gamified SBC model, validated video series, and a scalable implementation roadmap. 6. Is partnership with government required?  Collaboration with UNICEF Ghana and Ghana Health Service is necessary. 7. Will interventions be scaled nationally?  The pilot aims to develop a model for future wide-scale implementation.

Conclusion

The UNICEF First Foods Africa initiative in Ghana provides a  strategic opportunity to design innovative SBC interventions  that improve infant and young child feeding practices. By combining gamification, multimedia content, and integration into existing health systems, the initiative aims to  strengthen nutrition outcomes, promote sustainable behavioural change, and support scalable, evidence-based solutions  for children across the country.

For more information, visit  UN Partner Portal .

En rapport

Job Details

• Country : Sénégal
• Contract Type : Permanent Contract

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