Head of Digital Monetization (F/H) – CDI – Dakar
CANAL+ Group is recruiting a Digital Monetization Manager, based in DakarIn Senegal. The position is part of the Group’s Digital Factory.
Join CANAL+, it helps to create the best content and an immersive experience for millions of subscribers: series, films, documentaries, shows, sports. The Group brings together 15,000 enthusiasts around the world, and this opportunity opens within CANAL+ Africa, the Group’s historic activity on the continent, a major player in pay television offering a wide range of content (sport, cinema, series and local productions) accessible in more than 20 countries to make entertainment accessible to as many people as possible. The ecosystem also includes CANAL+ Advertising, advertising agency in sub-Saharan Africa; MultiChoice, media leader in English-speaking and Portuguese-speaking Africa via the DStv brand; CANAL+ Telecom Africa, which deploys access to high-speed internet in French-speaking and English-speaking Africa via the CANALBOX brand; as well as production studios present in Nigeria, Rwanda and Côte d'Ivoire, at the heart of local content creation. Together, the teams work every day to connect, entertain and inspire millions of homes across Africa.
Your role
Within the Digital Factory, you are responsible for developing and optimizing the monetization of the Group’s content and digital audiences. A true interface between editorial, digital and CANAL teams+ Advertising, you contribute to the valuation of advertising inventories and the development of revenues from digital platforms. You manage digital advertising operations, monitor their performance and identify new monetization opportunities across the Group’s digital properties.
Management and coordination of digital operations
You manage the deployment and monitoring of advertising campaigns across different channels and digital platforms. You ensure coordination between the teams of Digital Factory, Digital Africa and CANAL+ Advertising in order to guarantee the proper execution of marketed devices. You monitor the progress of projects and ensure that deadlines, commitments and objectives are met. You guarantee the proper management and optimization of digital advertising inventories. You anticipate, identify and resolve potential bottlenecks that may impact campaign implementation. You ensure the operational follow-up of monetization devices and ensure their smooth running.
Performance, analysis and reporting
You define and track key performance indicators (KPIs) for digital advertising campaigns and devices. You analyze performance in terms of audience, revenue, engagement and profitability. You develop and present campaign reviews to internal teams and relevant partners. You carry out post-campaign analyses in order to identify areas for improvement and optimization opportunities. You produce regular reports and share key lessons with different stakeholders. You make recommendations to maximize business and operational performance.
Monetization of social platforms
You ensure compliance with the monetization policies in force on the different social platforms. You ensure the implementation of good monetization practices on META and YouTube ecosystems. You monitor and analyze the revenues generated by French-language digital properties. You drive monetization revenue on a monthly basis and propose corrective actions when necessary. You make editorial recommendations to optimize the performance and revenue of published content. You support editorial teams in adopting best practices for creating monetizable content.
Support for business development
You contribute to the preparation of customer presentations and commercial materials. You support the CANAL teams+ Advertising in the construction of solutions adapted to the needs of advertisers. You participate in the development of new digital monetization offers.
Other missions
You identify opportunities for business development and revenue diversification. You actively monitor developments in the digital advertising market, new media uses and platform innovations.
Education
Bac +3 to Bac +5 in Marketing, Communication, Digital Marketing, Advertising, Media, Journalism or equivalent field.
Experience
You have significant experience in the world of digital advertising, media, digital marketing or digital project management. Experience in a media, audiovisual or advertising environment is a real asset.
Technical skills
Good understanding of the issues of digital monetization, audience valuation and advertising inventories. Control of social media ecosystems and the main digital platforms. Knowledge of digital advertising models and performance indicators. Ability to analyze data and produce strategic recommendations. Excellent writing, synthesis and presentation skills. Mastery of reporting tools and performance analysis.
Soft skills
Sense of organization and rigor. Analytical spirit and results orientation. Autonomy and proactivity. Excellent interpersonal skills and a sense of collaboration. Ability to manage multiple projects simultaneously. Responsiveness and adaptability in a constantly changing environment. Strong customer orientation and sense of service. Team spirit and ability to bring together diverse interlocutors.
Commitment and environment
As an international media, CANAL+ is aware of its environmental, societal and ethical impact. Behind and in front of the camera, the Group supports an ambitious, inclusive creation that respects planetary boundaries. It decarbonizes its industry, reveals talent from all backgrounds and strengthens diversity on the screen, develops accessibility of its content and makes this accessibility live in-house, by carefully accompanying people with disabilities through adapted accommodations throughout their career at CANAL.+.
If you see this announcement, it means that you have your chance and CANAL+ has not yet found the rare pearl. This opportunity is offered only at CANAL+ Africa, on a permanent basis Dakar.
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