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Inovatech Global is a company that supports its customers in the development of their visibility, communication and digital presence. It focuses on innovative, creative and results-oriented approaches to meet the specific needs of the organizations and brands it supports. In a dynamic environment, Inovatech Global values autonomy, creativity, collaboration and the continuous development of skills. As a Marketing Communications Specialist, you contribute to the definition and implementation of communication strategies aimed at enhancing the visibility and image of products, services and brands supported by Inovatech Global. On a daily basis, you will be asked to: Design and write content adapted to the different communication channels: articles, press releases, publications for social networks, promotional materials, etc. Ensure consistent messaging and brand identity across all channels. Participate in the design and deployment of communication and marketing campaigns. Track campaign performance through various key performance indicators (KPIs). Analyze the results and propose optimization actions. Participate in the development of relationships with media, partners and other stakeholders. Prepare the necessary communication materials for events, presentations and public speaking. Collaborate with internal teams and external partners to ensure the successful completion of projects. The position is full-time and hybrid, based in Abomey-Calavi, with the possibility of working remotely according to the organization and needs of the company. Qualifications Mastery of marketing communication principles and ability to develop clear, consistent and impactful messages. Public relations and media relations skills, particularly in the drafting of press releases. Ability to develop communication strategies aligned with business objectives and brand identity. Excellent writing skills in French, with a good spirit of synthesis and great attention to detail. Good knowledge of social networks, digital communication tools and content creation mechanisms. Understanding of marketing and communication KPIs and ability to analyze campaign performance. Ability to work independently, manage multiple projects simultaneously and meet deadlines. Good interpersonal skills and ability to collaborate with different interlocutors. Training in communication, marketing, journalism, public relations or a related field is an asset. A first experience in marketing communication, content creation, digital marketing or public relations is appreciated.
Sector: Marketing & Communications
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Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
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