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Automatically translated from French. View the original offer
Lrad Tourism strengthens your marketing team and recruits a Community Manager & Creator
Attachment: Responsible for digital communication and customer acquisition. Taking up a position: as soon as possible.
Management of social networks
You develop and maintain the monthly editorial calendar on Instagram, Facebook, TikTok and LinkedIn. You post, animate communities and respond to comments and messages. You keep an eye on trends, formats and competitors, and collaborate with local influencers and creators.
Video creation
You design, shoot and edit short videos such as Reels, TikTok, Shorts and Stories, writing scripts and hooks adapted to each platform. You also produce advertising videos: UGC, testimonials and product demonstrations.
Visual creation
You create visuals of publications, carousels, stories and banners, and decline ad creations in all required formats.
Advertising Meta Ads (Facebook & Instagram)
You build the structure of campaigns, ad sets and audiences. You install and track the Meta pixel as well as conversions. You conduct A/B tests on creations, texts and targeting, and optimize budgets to reduce the cost per result.
Advertising Google Ads
You create and manage Search, Display, YouTube and Performance Max campaigns. You search for keywords and write ads. You configure conversion tracking with Google Analytics 4 and Google Tag Manager.
Analysis and reporting
You track key metrics: reach, engagement, subscribers, CPC, CPA and ROAS. You produce monthly reporting with optimization recommendations and propose concrete actions to improve results.
Education and qualifications
Bac+2 to Bac+5 in digital marketing, communication, audiovisual or equivalent.
Experience
At least 2 years of experience in managing social networks and paid campaigns. A portfolio of videos, visuals and campaign results is required.
Technical skills
Video editing: CapCut, Premiere Pro or DaVinci Resolve; shooting on smartphone. Graphic design: Canva, Photoshop, Illustrator (Figma appreciated). Meta Ads: Ad Manager, Pixel, Custom Audiences and similar. Google Ads: Search, Display, YouTube, Performance Max; certification appreciated. Measure: Google Analytics 4, Google Tag Manager, Meta Business Suite. Writing: persuasive copywriting in French.
Soft skills
Creativity and sense of aesthetics. Autonomy and ability to manage multiple projects in parallel. Analytical mind, comfortable with numbers. Reactivity, curiosity and a taste for trends. Team spirit and good communication.
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Bonjour, fort de mon expérience en communication, je peux apporter une vraie valeur à Lrad tourisme renforce son équipe marketing. Votre besoin en Google Analytics rejoint mes compétences clés. Je serais ravi d’échanger sur ma vision pour vos projets.
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Portfolio campagnes — Préparez 2-3 exemples de campagnes avec objectifs, canaux utilisés, résultats (reach, taux d'engagement, conversions). Attention : les recruteurs communication vérifient systématiquement vos propres profils sociaux.
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