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About Us Peston Entertainment Limited is a subsidiary of Peston Group, a diversified group of companies operating in Tanzania. The Company specializes in Entertainment, Events Management, Branding, Marketing, Public Relations, Media Production and Corporate Communications. As part of our continued expansion, we are seeking a creative, commercially driven and results-oriented Entertainment Officer to develop innovative entertainment concepts, establish strategic partnerships and create profitable entertainment products and experiences. Role Overview The successful candidate will be responsible for conceptualizing, developing, promoting and commercializing original entertainment products, events and experiences that generate revenue for Peston Entertainment Limited. The position requires a professional with strong knowledge of the entertainment industry, audience development, event promotion, commercial partnerships and entertainment business development. Key Responsibilities – Develop original entertainment concepts, programmes, events and commercially viable entertainment products. – Create and manage entertainment experiences for bars, lounges, hotels, resorts, clubs and other hospitality establishments. – Develop music concerts, themed entertainment nights, comedy shows, festivals, cultural events and lifestyle experiences. – Identify opportunities for tourism-based entertainment activities in national parks, tourist destinations and recreational venues, subject to relevant approvals. – Develop entertainment business proposals, concept notes, budgets, presentations and implementation plans. – Identify and negotiate partnerships with entertainment venues, artists, DJs, performers, promoters and event organizers. – Develop sponsorship proposals and secure commercial partnerships with corporate brands. – Create sustainable revenue models through ticketing, sponsorships, venue partnerships, brand activations and entertainment services. – Conduct entertainment market research, identify emerging trends and develop new business opportunities. – Coordinate entertainment marketing, promotions, publicity and audience engagement with the Company’s creative and marketing teams. – Build and maintain professional relationships with artists, entertainment promoters, hospitality operators, tourism stakeholders and corporate partners. – Collaborate with the Events Manager and production teams to ensure successful execution of entertainment projects. – Manage entertainment project budgets, monitor financial performance and identify opportunities to improve profitability. – Develop recurring entertainment programmes and signature events that strengthen the Company’s brand and market presence. – Prepare entertainment business development reports, revenue projections and project performance evaluations. Qualifications & Requirements – Bachelor’s Degree or Diploma in Entertainment Management, Events Management, Marketing, Business Administration, Hospitality Management, Tourism, Public Relations or a related field. – Minimum 2 years of relevant professional experience in entertainment management, event promotion, entertainment business development or related commercial activities. – Demonstrable experience developing, organizing or commercializing entertainment events and programmes. – Strong understanding of Tanzania’s entertainment, nightlife, hospitality and tourism industries. – Experience developing entertainment partnerships, managing performers or coordinating entertainment programmes. – Strong business development, negotiation, networking and relationship-management skills. – Ability to prepare professional entertainment proposals, concept notes, budgets and commercial presentations. – Good understanding of event promotion, ticketing, sponsorships, audience development and revenue generation. – Creative thinking, commercial awareness and ability to identify profitable entertainment opportunities. – Strong organizational, communication and problem-solving skills. – Ability to work independently, develop original concepts and meet commercial performance targets. – Proficiency in Microsoft Word, Excel and PowerPoint. – Excellent communication skills in English and Kiswahili. Preferred Qualifications – Experience developing successful entertainment events, concerts, festivals or recurring entertainment programmes. – Established professional networks with artists, DJs, promoters, entertainment venues and hospitality operators. – Experience negotiating venue partnerships, sponsorship agreements and entertainment-related commercial contracts. – Experience developing tourism and hospitality entertainment products. – Demonstrable success generating revenue through entertainment events, ticketing, sponsorships or commercial partnerships. What We’re Looking For We are seeking a commercially creative and entrepreneurial professional capable of transforming entertainment ideas into profitable business opportunities. The ideal candidate should demonstrate the ability to independently develop entertainment concepts, identify suitable markets, establish partnerships, attract audiences and generate sustainable revenue. Shortlisted candidates should be prepared to demonstrate: – Entertainment concepts or events they have previously developed. – Successful entertainment partnerships or commercial projects they have managed. – Their ability to develop original entertainment products and revenue-generating opportunities. – Experience preparing entertainment proposals, budgets and sponsorship packages. – Their understanding of audience engagement, marketing and entertainment business profitability. Shortlisted candidates may be required to complete a practical assessment involving the development and presentation of a commercially viable entertainment concept.
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