SEA Specialist / Google Ads

• Company: Marketing Sambe

Location

• Location Mamelles, Dakar – Senegal
• Type of job: In-person

Candidate profile

• Remuneration: 250,000 to 450,000 FCFA/month, depending on profile and experience
• Probation period: 3 months, followed by a fixed term in case of validation

Job overview

As part of the development of its digital activities, Marketing Sambe is looking for a SEA / Google Ads Specialist able to design, manage, analyze and optimize performance-oriented online advertising campaigns. The candidate will have to master the Google Ads ecosystem and be able to manage campaigns autonomously, with a particular focus on profitability, conversion tracking and optimization of the return on advertising.

Main duties

The SEA / Google Ads Specialist will be responsible for: Create, manage and optimize Google Ads campaigns: Search, Shopping, Performance Max, Display and Remarketing;

• Define keyword strategies, audiences, budgets and auctions;
• Manage and optimize Google Merchant Center and Shopping campaigns;
• Set up and control conversion tracking with GA4 and Google Tag Manager;
• Analyze campaign performance: CPC, CTR, CPA, ROAS, conversion rates, etc.;
• Optimize budgets and campaigns to improve profitability;
• Produce performance reports and propose recommendations for improvement;
• Collaborate with marketing and web teams to optimize landing pages and results;
• Monitor the evolution of SEA and Google Ads;

Other information

• Perform any other related tasks related to its functions. Candidate profile

Education / Qualifications

• Minimum education: Bac+3 in digital marketing, communication, commerce, IT, management or related field;

Experience

• Minimum 2 years of professional experience in SEA / Google Ads;
• Very good knowledge of Google Ads;
• Good knowledge of Google Analytics 4 (GA4);
• Knowledge of Google Tag Manager (GTM);
• Good knowledge of Google Merchant Center and Shopping campaigns;
• Good understanding of performance indicators: ROAS, CPA, CPC, CTR and conversion rates;
• Good command of Excel or Google Sheets for analysis and reporting;
• Analytical mind, rigor and results orientation;
• Ability to work independently;
• Very good command of French;
• Knowledge of English is an asset.
• Google Ads and/or Analytics certifications are also an asset. Conditions
• Hours of work: Monday to Friday, from 10 am to 7 pm, with 1 hour break.
• The position is exercised entirely in person on our premises Mamelles, Dakar.
• Remuneration: Between 250,000 and 450,000 CFA francs per month, depending on the candidate’s experience, technical skills and level of autonomy.

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