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CDIabout 1 month ago

Social Media & Content Marketing Strategist (FMCG – Wholesale & Retail)

Bernswett Co....
Accra (Ghana)

Job Description

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Social Media & Content Marketing Strategist (FMCG – Wholesale & Retail)

JOB SUMMARY

GH¢

Education Qualified Experience

N/A

Job Expires May 01, 2026 Contact

...

 

Job Description

About the Role

We are looking for a creative, data-driven Social Media & Content Marketing Strategist to lead our digital presence across all major platforms. In this role, you will shape our brand voice, build high-performing social strategies, and produce compelling content that connects with customers and drives revenue for our fast-moving consumer goods (FMCG) business.  

The ideal candidate is both a hands-on creator and a strategic thinker who thrives in a fast-paced, low-structure environment.

Key Responsibilities

Social Media Strategy & Growth

Develop and execute a social media strategy that increases brand awareness, engagement, and conversions across Facebook, Instagram, TikTok, YouTube, and emerging platforms.  

Build a consistent brand voice tailored to each platform’s culture and audience.  

Create and manage social content calendars aligned with marketing and business goals.  

Content Creation (Hands‑On)

Conceptualize, script, shoot, edit, and publish content—including short-form videos, product showcases, reels, stories, and posts.  

Produce engaging content that highlights our products, promotions, brand values, and customer use cases.  

Stay ahead of trends to ensure the brand remains relevant and competitive.

Community Engagement

Engage with followers by responding to comments, messages, and inquiries across platforms.  

Facilitate conversations, build online communities, and nurture customer relationships.  

Manage

[Click the Apply button below to see the contact details]

Expert Application Advice

Technical proficiency — Bernswett Co.... expects hands-on mastery of Google Analytics. Don't just list them: describe a concrete project where you used them and the outcome delivered.

Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.

Prospecting and results — Your new clients acquired and conversion rate are your strongest arguments. Show your detailed knowledge of local distributors and key players.

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